Focus Home Interactive is Re-Branding Itself With A New Name

The French online game writer and developer Focus Home Interactive pronounces that it will likely be re-branding its identify going ahead.


The French online game writer and developer Focus Home Interactive has been rising because it was based in 1996. It has revealed numerous video video games through the years, together with latest titles like Greedfall, Hood: Outlaws and Legends, Warhammer Age of Sigmar: Storm Floor, and its newest launch Aliens: Fireteam Elite. The corporate has additionally made its justifiable share of acquisitions.

Focus Home Interactive has lately acquired a number of new online game publishers and builders this 12 months. The most recent acquisitions by the writer embody Deck13 Interactive, StreumOn Studio, Dotemu, and The Arcade Crew. On high of that, Focus Home Interactive introduced in an earlier put up that it’s going to even be re-branding its identify going ahead.

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The brand new identify for the writer will probably be Focus Leisure. The put up said that the identify represents the corporate’s want to “diversify its diversify its video games, merchandise, companies, and income streams.” The put up additionally reveals some particulars behind the choice to re-brand the corporate with the brand new identify and what it should imply for the corporate and its acquired game publisher and studios transferring ahead.

focus entertainment brand name

Re-branding is not new to online game firms, Ubisoft re-branded its in-house games as Ubisoft Originals earlier this 12 months. Based on the put up, Focus Leisure will probably be centered on emphasizing the corporate’s ambition to supply gamers throughout the globe with extra distinctive experiences. The change will probably be supported by an editorial coverage that may stand out attributable to modern ideas, ingenious gameplay, in addition to new authentic worlds that “transcend the boundaries of video video games.”

Regardless of the re-branding, Focus Leisure’s precedence remains to be bringing gamers distinctive video games. This international strategy is a pure evolution for the corporate, since one in all its important objectives is to carry collectively proficient sport builders from around the globe. As a result of previous acquisitions, the corporate can have numerous notable video games beneath its belt. Video games like The Surge 2 from Deck13 Interactive, and the latest Necromunda: Employed Gun from StreumOn Studio. That additionally contains some upcoming sport releases, similar to Younger Souls revealed by The Arcade Crew with an unannounced launch date, and Teenage Mutant Ninja Turtles: Shredder’s Revenge revealed by Dotemu with a launch window in 2022.

Focus Leisure can be publishing a number of upcoming video games gamers can look ahead to. Certainly one of them contains the online game World Warfare Z: Aftermath that is nonetheless set to launch this September 21 for PC, PS4, and Xbox One with backwards compatibility for PS5 and Xbox Collection X/S. There’s additionally the upcoming sport Evil West which at the moment has a launch window in 2021, and the anticipated launch of A Plague Story: Requiem, the sequel to A Plague Story: Innocence, that is nonetheless deliberate to launch in 2022.

MORE: 15 Beginner Tips For A Plague Tale: Innocence

Supply: Focus Entertainment

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