Five Italian celebrities for passion, motivation and more – WWD

MILAN – Being a celebrity stylist isn’t just about creating an outfit or a look. The stylist creates the aesthetic, the common thread that accompanies the artist in each performance.

WWD spoke with Ramona Tabita, Nicolò Cerioni, Rebecca Baglini, Simone Furlan and Susanna Ausoni to discuss the research behind each look, what it means to be a stylist in 2022, and the motivations behind it. surname.

RAMONA TABITA

Ramona Tabita is a famous Sicilian-born stylist who has appraised the looks of top models Mariacarla Boscono for Venice Festival 2021 and worked with Italian pop singer Elodie, among many others. For Boscono, the stylist opted for a vintage 2016 burgundy Jean Paul Gaultier dress paired with matching tights.

“I have always been a man without thoughts, therefore, fashion Tabita has always been a part of my life. Dressing an artist and their aesthetic choices is a personal and intimate experience, so for Tabita “it was important to establish a relationship with them and once I identified their vision of myself, I shape it with my proposal.”

By working closely with musicians and celebrities and guiding them through every major performance or red carpet look, Tabita has established close friendships with each of its clients. She said: “Friendship was born after they trusted me, over time and also by walking the same path together.” “The stylist shares some of the most prominent moments of his career with the artist, so I think this bond is inevitable.”

Tabita also explains that, to have an effective look, she constantly works with brands. She adds: “It was very important to me to see the collections live, preview models that have not yet been marketed, and work four hands with the creative team to create the pieces together. special garments.”

NICOLÒ CERIONI

For someone who “never intended to create fashion”, working as a famous stylist with Italian and international singers was something that he probably also could not have imagined. “I’m not a fashionista – fashion shows have never been my dream and fashion for me is just a representation of what I see on performers – idols mine has always been Madonna, David Bowie and Raffaella Carrà. For me, fashion says something about the performing arts,” he said.

Cerioni has long collaborated with the Italian rock band Maneskin, last year’s winner Eurovision Festivall.

His creative process “starts from a thousand sources of inspiration: I love cinema, I read books constantly, I love to study. It was a little bit of everything, and I was also influenced by pop culture,” he said. Indeed, in the 64th edition of the Grammy Awards, Cerioni dressed up Maneskin with total images from Jean Paul Gaultier – Scottish-patterned rocking skirt in gold tones and tailor-made pieces.

The stylist also believes that “today, the visual part is no longer separate from the music, a complete and contemporary artist in my opinion has both. Aesthetics must reflect the music, there is no separation”.

SIMONE FURLAN

Simone Furlan started working as a stylist by accident. “I studied art history and then worked as an art director, and one day a friend of mine asked me if I wanted to help him create looks for a rap singer. I said ‘yes.’ I was never a stylist before, but since then brands and talent started to notice me,” he says. Furlan is known for dressing young talent and singers in the Italian music scene, drawing attention to them because brands are still hesitant to dress up emerging talent.

For last year’s Sanremo Music Festival, 20-year-old Italian pop singer Madame costume stylist with overalls from Dior. “It’s not easy. However, along with Maria Grazia Chiuri, we trusted the project of this very young girl who only has three songs – it is sometimes difficult for brands to understand the importance of dressing up our Italian talents . ”

Furlan is also aware that in order to work with celebrities, a certain level of communication and frequent disagreements are required to achieve the desired look. “Sometimes I want to make my ideas work so badly that I miss the confrontation moment, and this is definitely penalized. The lesson I learned as a stylist is to cross-pollinate each other, get to know each other, change opinions.” When working with musicians, he likes to be inspired by the song and work around it – through the costumes, he wants to reflect the content of the song, he explains.

Currently, Furlan is working on a special project in cooperation with Vogue Italia and RAI for the Sanremo Festival: He’ll interview Italian stylists to better understand the process and work behind creating each style.

REBECCA BAGLINI

Although Rebecca Baglini’s journey to modeling was not an easy one, her passion for fashion began at a very young age when “my grandmother took me to the theater and there I started to notice it. clothes and clothes,” she said. Baglini learned how to sew, “but I wasn’t patient enough,” so then she “started drawing, but I wasn’t precise and so I thought there must be something! I’m changing the sheets, I’m modifying the clothes and putting them together in a different way. That’s when I realized I wanted to work as a stylist.”

When researching looks, Baglini wanted to find a common theme between the song and the outfit. She said: “For a music project, I want to understand the keyword of the song, I always ask to listen to the music and songs in advance to have a clear plan of how I work. Her focus “is linked to a very specific Italian era, even if it is clear that I always place an element of contrast, a stimulus that tries to dissolve [things]. ”

She is aware of the change taking place in the fashion industry. “When I started doing this job, in 2012, I saw a big change. During that time, brands started picking talent and unusual beauty looks for their campaigns, photo shoots, runways. It was certainly groundbreaking then, but today if we see a fashion show only seeing models it gets boring, but there needs to be an element of originality.”

When asked why the role of the stylist is so important in today’s music scene, Baglini replied: “I think I’m almost sorry that sometimes my work is so basic! I’m happy because it’s obviously my job, but on the other hand, if I think that music was born in an era where there were no TVs and therefore only vocals – I think there is a real loyalty with music. ”

SUSANNA AUSONI

“My journey into the world of styling began a long time ago. I have always had a strong passion for contemporary art. I discovered that there is a strong connection between art and fashion and from that there are thousands of doors, thousands of worlds, many fantasies. [worlds] opened up,” said Susanna Ausoni.

The Milan-born stylist has always worked in musical theatres. She began her career at MTV Italia, where she began managing the image of countless Italian pop singers. Before planning the final look, she had to “consider the musical atmosphere. The project I have in front of me. I started with music and revolved around it”.

Ausoni’s passion for music and fashion has always led her to play with clothes, to create characters and to make the artist feel confident and powerful in that outfit. “I look at how people inspire me, I look at their emotions,” she added. Ausoni points out that newspapers and magazines often criticize the looks of celebrities without taking into account the work and time spent with them. “I like numbers in math and philosophy. I never liked them in a judgment. I think they can lead to insecurity, like any negative judgment, and make you lack the courage to express yourself. Not just with artists, even people who don’t do this work and are simply reading an article.”