First Look at Supreme’s Collaboration With Tiffany – WWD

Supreme has unveiled its new collaboration with Tiffany & Co., and it ranges from a key-shaped pocket knife and heart-shaped stud earrings to a pearl necklace with a silver tag.

The centrepiece of the collaboration is the Return to Tiffany jewellery line, identified for its heart-shaped appeal or tag. Identified by Tiffany connoisseurs and insiders because the RTT line, it sprang from a key ring first launched in 1969.

In an Instagram put up, Supreme stated all items function sterling silver, whereas the Oval Tag Pearl Necklace is manufactured from freshwater pearls.


It famous the items drop on Nov. 11, besides in Japan, the place merchandise hit the market on Nov. 13.

Supreme and Tiffany teased the collaboration over the weekend with a video of a younger skater sporting a white T-shirt and the pearl necklace.

Jewellery is a shocking class for Supreme, which incessantly groups up with manufacturers from activewear or open air classes resembling Nike, The North Face, Vans, Champion, Timberland, Lacoste, Levi’s and Stone Island.

Its 2017 collaboration with Louis Vuitton on leather-based items and attire helped ignite a development for luxurious streetwear, and Supreme adopted up in 2018 with a variety of baggage with Rimowa, one other model owned by French conglomerate LVMH Moët Hennessy Louis Vuitton.

LVMH added Tiffany & Co. to its steady of manufacturers in late 2020, additionally bringing on board Alexandre Arnault, beforehand CEO of Rimowa, as its govt vp, product and communications.

The tie-up with Supreme appears to fall beneath the tag line of one of many jeweler’s current campaigns, That is Not Your Mom’s Tiffany, as LVMH shakes up the storied American firm with a fleet of buzzy model ambassadors — together with Beyoncé and Jay-Z, Blackpink singer and up to date solo artist Rosé, and actresses Tracee Ellis Ross and Anya Taylor-Pleasure — and high-impact promoting.

It additionally suggests Supreme is hip to the recognition of males sporting jewellery that had historically been perceived as female, together with pearls.

Lately, Supreme has additionally collaborated with distinguished style manufacturers together with Junya Watanabe, Jean Paul Gaultier, Yohji Yamamoto and Emilio Pucci.

Individually, Supreme invited its Instagram followers to register to buy at a forthcoming Berlin location.

In accordance with sources, it’s to open on Nov. 11 at 74 Torrestrasse, not too long ago the location of an MCM pop-up and beforehand a retail retailer operated by Adidas showcasing its collaborations.


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