FIFA World Cup 2022 – Viacom18 Bags FIFA Rights

FIFA World Cup 2022: Star, Sony left stunned, Reliance backed Viacom 18 bags FIFA World Cup Rights for 450 Cr
FIFA World Cup 2022: Star, Sony left surprised, Reliance backed Viacom 18 baggage FIFA World Cup Rights for 450 Cr

FIFA World Cup 2022 – Viacom18 Baggage FIFA Rights: Viacom18 has received the media rights for FIFA World Cup for a sum of Rs 450 crore, in accordance with out there info. The community has pipped Sony, Star and different bidders to clinch the primary massive broadcast rights within the territory of the Indian Sub-Continent. This can be seen as Reliance backed Viacom 18’s entry into sports activities broadcasting enterprise in India.

It’s price noting that FIFA Rights until 2010 World Cup was with Star Sports activities Community and was valued at $12 Million USD. In 2012, Sony Sports activities Community received the rights for two cycles i.e 2014 (Rio) & 2018 FIFA World Cups (Russia).

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In response to the data out there with – Sony received the rights for 2 cycles @ the worth of USD 80 Million. And now each Sony & Star have been thumped by new entrant Viacom 18.

FIFA World Cup 2022 – Viacom18 Baggage FIFA Rights: The rights this time only for 2022 World Cup in Qatar has been licensed to Viacom 18 for whooping 440 Cr i.e USD 60Mn.
FIFA World Cup 2022: Star, Sony left surprised, Reliance backed Viacom 18 baggage FIFA World Cup Rights for 450 Cr

Reliance Viacom18 Sports activities Channel – Anil Jayaraj appointed CEO: As being reported repeatedly for the previous few months, Reliance’s entry into the world of sports-broadcasting is trying like a actuality now. Viacom18, a three way partnership between American leisure conglomerate ViacomCBS and Mukesh Ambani’s Network18 has employed Star Sports activities EVP Advert Gross sales Anil Jayaraj as CEO of Sports activities Enterprise. It’s price noting that, Jayaraj has been instrumental in commercially monetizing massive cricket properties like Indian Premier League (IPL), BCCI & ICC Cricket for his ex-employers i.e Disney Star Sports activities.

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Jayaraj had give up Star Sports activities in July after an virtually 6.5 yr stint.

FIFA World Cup 2022 – Viacom18 Baggage FIFA Rights: In the meantime the leisure broadcaster has acquired rights to LaLiga, Italy’s Serie A and France’s Ligue1 and Abu Dhabi T10 league in previous few months & it’s being speculated that the announcement of the brand new channel shall be made quickly.

Reliance Viacom18 Sports activities Channel: Reliance entry into sports activities broadcasting turning into actuality, Star Sports activities Gross sales Head employed as a CEO

Reliance Viacom18 Sports activities Channel – Anil Jayaraj appointed CEO: The three way partnership has turn out to be extremely lively within the sports activities sector enviornment up to now few months. It has acquired media rights of assorted sports activities leagues for the Indian subcontinent & it’s being speculated that they are going to absolutely throw their hat within the ring for forthcoming IPL Media rights tender, ICC & BCCI rights.

Why Reliance’s entry into Sports activities-Broadcasting trying like a actuality? Not solely Anil however in previous few months numerous executives from the rival networks have already been provided roles for the brand new sports activities channel. As reported not too long ago by, Disney+ Hotstar SVP & Head of Promoting, Gulshan Verma has joined JioAds as CEO.

It’s price noting that Viacom 18 wherein Network18’s broadcasting subsidiary TV18 owns a majority stake (additionally owned by Reliance) had not too long ago acquired the rights of LaLiga, Italy’s Serie A and France’s Ligue1 and Abu Dhabi T10 league.

Aside from this occasions like Highway Security World Sequence, Carabao Cup and few different rights are additionally within the portfolio of the community.

Reliance pursuits in Sports activities:

Reliance has emerged as one of many key participant within the Indian Sports activities trade by way of its on-ground, advertising, sporting IP’s initiatives –

– Reliance owns IPL group Mumbai Indians
– Reliance owned entity owns Indian Tremendous League (ISL)
– Reliance additionally had a Joint Enterprise in India with International Sports activities Advertising giants IMG. The entity is now 100% owned by the Indian promoters and is named RISE
– Reliance promoted – Reliance JIO has weaved in partnerships with numerous sports activities rights together with BCCI Rights to be streamed on their platform.
– Reliance Jio additionally had positioned direct bids for each IPL Rights & BCCI digital rights in previous.

In an current interview when Nina Elavia Jaipuria, Head of Hindi Mass Leisure at Viacom 18 Media was requested the query, ‘Will Viacom18 launch its sports activities channel someday quickly?’ She replied saying, “We’re at all times exploring white areas.”

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She additional added, “We’re entering into sports activities to evoke emotion, to ascertain ourselves as a healthful entertainer. Nevertheless, launching a sports activities portfolio is a tricky, costly enterprise name because it has a really excessive entry barrier and a variety of it needs to be measured earlier than you’re taking that decision. It needs to be a severe, strategic long-term dialogue.”

FIFA World Cup 2022 – Viacom18 Baggage FIFA Rights: BCCI shall be releasing the tender of media rights for the subsequent cycle of IPL Rights earlier than the tip of this yr and don’t be shocked if Reliance backed Viacom18 shall be seen combating it out with Sony, DisneyStar and others for the marquee occasion in future. | FIFA World Cup 2022 – Viacom18 Baggage FIFA Rights


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