Favourite Daughter, a sportswear model headed by sisters Erin and Sara Foster, is teaming up with Graduate Lodges, the boutique resorts on faculty campuses, to deliver experiential pop-up areas to the lobbies of the properties throughout well-liked soccer weekends.
Graduate hosted the model final weekend at Ole Miss in Oxford, Miss., and shall be at Vanderbilt College in Nashville, Tenn from Oct. 1 to three, College of Arizona at Tucson from Oct. 8 to 10 and College of Michigan in Ann Arbor from Nov. 5 to 7.
The Fosters, who’re additionally writers and comedians, are promoting merchandise particular to every market in addition to items from their assortment. They’re additionally on-site partaking with the scholars and discussing their entrepreneurial journey.
“After we got down to create Favourite Daughter, Erin and I at all times envisioned a brick-and-mortar idea. What we love about this partnership with Graduate is that it affords a novel backdrop inside these vigorous faculty cities, plus we get to faux we’re in faculty,” stated Sara Foster.
“We love the youthful vibe of the Graduate properties, and I personally fell exhausting for the Nashville property once I was planning my wedding ceremony in Nashville,” stated Erin Foster. “We like how our playful model pairs completely with the lodge’s aesthetic. We had the perfect time kicking off our partnership at Ole Miss and are so excited to attach with extra college students and hopefully get invited to some faculty events. We by no means went to school so we’ve got a number of catching as much as do.”
Favourite Daughter is a three way partnership with Centric Manufacturers.
Suzy Biszantz, group president, males’s and ladies’s at Centric Manufacturers, stated they’re excited to companion with Graduate Lodges. “We love their modern idea and captive viewers. We wish to strategy conventional retail otherwise with Favourite Daughter. There’s super worth in bringing this model to an present curated viewers versus ready for brand spanking new prospects to come back to us. It’s an incredible alternative for followers of the model to fulfill Erin and Sara, who’re splendidly relatable and converse so authentically to this demographic.”
Amy Wexler, chief advertising and marketing officer of Graduate Lodges, stated they’re at all times trying to activate their areas in “distinctive and memorable methods.”
“It’s exceptional to see the engagement from Graduate friends and neighbors. Erin and Sara are feminine entrepreneurs with an inspiring perspective that aligns completely with our model,” Wexler stated.
Final weekend, bestsellers at Ole Miss have been the Favourite Daughter signature cashmere sweater ($198), the Valentina Jean ($198) and the unique Favourite Daughter collegiate sweatshirt ($88). So far as customized objects, they’re doing emblem sweatshirts, weekender baggage, water bottles and key chains, retailing from $10 to $40.
https://wwd.com/business-news/retail/favorite-daughter-hits-the-college-campuses-with-graduate-hotels-1234938116/ | Favourite Daughter Hits the School Campuses With Graduate Lodges – WWD