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FashionGo to Launch First In-person Trade Show This Spring – WWD

FashionGo is going against the norm.

The Los Angeles-based online business-to-business marketplace teamed up with trade show veteran Tom Nastos to create its first reality show.

The first women-centric event will be held at the Palm Springs Convention Center in Palm Springs, California, May 3-5.

FashionGo was founded in 2002 and today has approximately 1,800 brands and over 2 million merchandise stores on its website in several categories including clothing, accessories, footwear and beauty products for women. women, men and children. Paul Lee, chief executive officer of NHN Global, a subsidiary of technology company NHN Corp in Korea, and parent company of FashionGo.

Lee said that although FashionGo has been around for 20 years, the site has seen a significant increase in traffic and volume since the pandemic began and the actual trade shows forced must be postponed.

But even as that eases and some operators once again hold live performances, Lee believes this is the right time to jump into the fray.

And his partner has the right resume.

Nastos has enjoyed a long career in trade shows and serves as president and chief executive officer of both UBM Fashion, which owns MAGIC, Project, Coterie and ENK International. Most recently, he founded BluEnsign, a strategy consulting firm for consumer brands and events, with Scott Chowan of FG Events.

“We have assembled a team of experienced and empowered creators and connectors who have a passion for supporting the wholesale fashion and lifestyle communities,” says Nastos. “Together, we are focused on building a premier special events portfolio that offers new opportunities and solutions that work for all of our customers.”

He said that while researching various online platforms, such as NuOrder and Joor, have worked with a variety of trade show operators to bring their events to a digital audience, he said. believe they are different from FashionGo ,.

“FashionGo is a marketplace,” says Nastos, “while others are order writing platforms. They actually offer digital order sheets initiated by brands. But with over 2 million products, FashionGo offers the ability to shop while shopping. It’s like a consumer shopping experience. Once verified, you can search for products by category and you can safely pay.”

So why does FashionGo want to enter the physical space?

“We see FashionGo Palm Springs as an extension of our services,” said Lee. “Even during a pandemic, we recognize that touch and feel is the best way to make informed purchasing decisions.”

Logo of FashionGo Palm Springs.

Logo for upcoming trade show.

At the show, FashionGo will provide a truly omnichannel experience, he explained. Attendees can use the platform’s app on the website to search for the categories and brands they want to visit, avoiding the “tough” work of walking from booth to booth, said Lee. speak. They can make purchases on the app or directly with suppliers at the show, or transfer products to their digital cart to return once their seasonal plan is complete and they’re ready. buying.

Other tools that will be offered include StyleMatch+, which instantly identifies similar styles and price points, as well as other data-centric solutions such as real-time updates on best-selling products. Latest, trending and new products have been added.

“At FashionGo, we focus on creating marketability so that customers can confidently discover, connect and transact,” said Lee. “We continue to strive to deliver exceptional values, services and solutions that not only help businesses grow, but also propel the industry forward.”

Nastos said the May date was chosen to match the “regional calendar”. The first FashionGo Palm Springs show is expected to bring together 300 brands of ready-to-wear women’s clothing, accessories and footwear.

Going forward, the plan is to hold a second show in Palm Spring from July 26 to 28 as well as a show at the Metropolitan Pavilion in New York City from November 5 to 7 before increasing the frequency. capacity to four shows in Palm Springs and two in New York by 2023. The second Palm Beach show is expected to feature 450 female salespeople, Nastos said.

https://wwd.com/business-news/technology/fashiongo-to-launch-first-in-person-trade-show-this-spring-1235031858/ FashionGo to Launch First In-person Trade Show This Spring – WWD

Linh

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