FESTIVAL TIME: Creativity, storytelling, fashion and culture were all celebrated at the eighth Milano Fashion Film Festival.
The festival, which runs from Friday to January 18, revealed the winners on Friday.
In partnership with Camera Nazionale della Moda Italiana, the fashion film festival has proven to be a platform to celebrate the creative link between fashion and cinema. This year, with the spread of the Omicron variant, the festival was mainly done in digital format. As reported, Pierpaolo Piccioli, creative director of Valentino, serves as the jury president.
Constanza Cavalli Etro, founder and director of the festival, says “the festival has turned into a 360-degree cultural project that lives throughout the year with a strong social commitment. An initiative that represents an international reference point for the world of fashion film, an important springboard for young talent, a project where big names in fashion and cinema participate along with newcomers. ”
“A Night at the Museum,” directed by Byron Rosero for Moncler and NSS, was nominated for Best Fashion Film. It aims to explore and reform traditional perceptions of performing arts.
Virgilio Villoresi’s “The Magic of Suits” for Brunello Cucinelli was named Best Italian Fashion Film. The director has recreated a tailor shop where fabrics, sketches, mannequins, needles and threads come to life and interact like actors on stage.
Marine Serre’s “Ostal 24” was rated Best Photography, exploring the designer’s origins and her values.
This edition showcases the art of many emerging brands – Best New Italian Fashion Film was awarded “La tassinara,” directed by Gregorio Franchetti and Ilya Sapeha for Cormio; Act No.1’s fall 2021 film was awarded Best New Italian Brand and Shanghai-based Didu brand won Best Style with its film “The Last Dance of the World”. life”.
The festival, which will be available to watch on the online platform of the Camera Nazionale della Moda and on the website of the Milano Fashion Film Festival, will also screen projects created for major fashion houses such as Gucci, Hermès, Fendi and Trussardi.
Cavalli Etro believes that this edition “is not only a celebration of the talents of fashion houses, but also a mirror of society. We will talk about a ‘fashion system’ that solves major social problems. It is no longer self-contained and elitist, but aware of gender inequality, environmental issues and inclusion”.
https://wwd.com/fashion-news/fashion-scoops/milan-fashion-film-festival-announces-2022-winners-1235031996/ Fashion Film Festival Milano Announces 2022 Winners – WWD