Experts discuss the status of Activision Blizzard Esports under Microsoft
Industry experts, e-sports experts and executives are all optimistic that Microsoft looks set to take over Activision’s e-sports operations.
Microsoft’s acquisition of Activision Blizzard last week left many questions. One question being raised around is that now that Microsoft is set to take charge of the company’s e-sports projects, what’s in the cards for those games? Esports and professional executives are both pondering the future like Microsoft is set up to run Activision’s e-sports programs.
The Overwatch League and Call of Duty League experts made the announcement as they usually do, with the best memes and Halo combination reaction. But deep in the mind “what next?” still linger. Activision Blizzard had some trouble with its e-sports programs later this year. The Overwatch League and Call of Duty League have struggled to pay dividends due to the lingering effect of the pandemic on the team’s desire to hold live events in their cities. As for the games themselves, they fell short of the expected numbers, despite growth in some markets.
Interviews with the Washington Post claimed that even the e-sports executives of the participating teams were caught just like the fans didn’t know that. Activision Blizzard has been acquired by Microsoft. Team Envy CEO Tom Murphy admitted that he, like many gamers, was woken up Tuesday morning with a flood of texts alerting him to the news before he had a chance. watch it on TV. The feeling between Murphy and other eSports executives is optimism as Microsoft can inject new money into their respective leagues and open up even more avenues for viewers.
Industry analyst Michael Pachter spoke to Axios and he believes Kotick had a false belief that the popularity of Call of Duty and Overwatch will be enough to push the company’s e-sports platform into new markets. Despite the growth, that ideology hasn’t worked out as he had hoped, and the leagues are running at a loss. With Microsoft taking over, it is believed that a new ideology on how to run these tournaments could take over. It could bring a new influx of money into tournaments and spur more eSports organizations and cities to join the league under a new structure, perhaps with reduced acquisition costs.
Overwatch League players and staff are currently gearing up for a season full of questions as the league is set to play the entire season on the original build. Overwatch 2, a decision that was well made before the game was delayed into an unremarkable future. Call of Duty League must start CDL startup events don’t have its Control map types due to lingering problems with the game mode and general disdain for Call of Duty: Vanguard. The Overwatch The Path to Pro system has seen a drop in regional supply and prize pools while Overwatch League teams are slowly pulling its Academy teams away.
Microsoft is no stranger to eSports, as it has run Halo e-sports products for many years under a different model. There is also mention of other games focused on esports by Activision Blizzard such as StarCraft and Activision Major League Gaming product in the original acquisition statement. So there is at least a way to continue and grow the e-sports platforms it has acquired.
The source: Axios, Washington Post
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