Sports

Executive Voice: Oscar Ramos – Learn How ESPN Commemorates Hispanic Heritage Month With Five Tentpole Projects

blank
Singer J Balvin (L) discusses his love of sneakers and his signature Air Jordan footwear in ESPN’s Sneaker Tradition. (Ricardo Zúniga/ESPN)

EDITOR’S NOTE: Oscar Ramos is the Senior Director of ESPN Deportes content material. On this Government Voice publish, he outlines ESPN’s multi-platform content for Hispanic Heritage Month (Sept. 15-Oct. 15).

Beginning as we speak, by Oct. 15, ESPN platforms will function a full slate of authentic content material and programming constructed across the theme “Somos” (We Are) to focus on the contributions of Latinos in sports activities.

When the Hispanic Heritage Month Committee got here collectively a number of months in the past below the management of Gustavo Coletti senior managing producer, our imaginative and prescient was easy – to focus on – not what units us aside – however what Hispanics and the remainder of the U.S. inhabitants already get pleasure from in unison.

blank

To inform these tales, the committee centered on producing content material round 5 tentpole tasks — Mexican Preventing Fashion; Sneaker Tradition; United States of LaLiga; Somos Afrolatinos; and Picture. As a part of the initiative, ESPN platforms will function a distinct piece of content material representing these themes each week during the month-long celebration.

Right this moment we start with a concentrate on Mexican Preventing Fashion (Sept. 15-18) exploring how Mexican tradition has influenced probably the most acknowledged types in fight sports activities. One of many items airing this week, includes a conversation between Tijuana-natives Brandon Moreno, the first Mexican-born UFC champion, and boxing legend Érik Morales.

Throughout Week 2 (Sept. 19-25), Sneaker Tradition focuses on the booming sneaker tradition amongst Hispanic athletes and celebrities, together with a dialog with Colombian famous person singer J Balvin, who shares his love for sneakers and the importance of touchdown his personal signature Air Jordan 1 kicks. Week 2 can even function an interview with New York Mets Francisco Lindor, the one present Latinx athlete within the U.S. together with his personal signature shoe.

Over the previous 4 months, it has been a rewarding expertise to see how our colleagues from throughout the corporate have come collectively to ideate and finally deliver to life certainly one of our most strong Hispanic Heritage Month-themed content material choices.
– Oscar Ramos, Senior Director, ESPN Deportes content material

In Week 3 (Sept. 26-Oct. 2), United States of LaLiga appears at how gamers from Latin America have influenced LaLiga on and off the pitch. One of many function content material items features a “21 Underneath 21” rating of the very best 21 gamers below 21 years of age within the league.

Throughout Week 4 (Oct. 3-9), Somos Afrolatinos will look at the intersection of sports activities, race, and the Latino tradition, with a function titled “Pelo,” a have a look at Afrolatina athletes’ relationship with their pure hair.

For Week 5 (Oct. 10-15), Picture brings collectively Olympic gold medalist {and professional} tennis participant Mónica Puig, Paralympic gold medalist Nicky Nieves, Olympic bronze medalist {and professional} boxer Marlén Esparza, gymnast Luisa Blanco, and UFC bantamweight Joselyne Edwards for an intimate dialog about magnificence requirements and the pressures they face as skilled athletes. Moderated by ESPN Deportes Katia Castorena and shot at a hair salon in New York Metropolis, Magnificence, this function was produced by an all-female crew.

Over the previous 4 months, it has been a rewarding expertise to see how our colleagues from throughout the corporate have come collectively to ideate and finally deliver to life certainly one of our most strong Hispanic Heritage Month-themed content material choices. I’ve all the time believed that nice corporations are made from nice folks, and this challenge exemplifies that perception. Our company-wide celebration is an illustration of the facility of ESPN and the energy of our collective belongings when directed behind a single message.

blank
For Week 5, “Picture” brings collectively a number of skilled athletes for an intimate dialog about magnificence requirements and the pressures they face. (Melissa Rawlins/ESPN Photos)

https://www.espnfrontrow.com/2021/09/executive-voice-oscar-ramos-learn-how-espn-commemorates-hispanic-heritage-month-with-five-tentpole-projects/ | Government Voice: Oscar Ramos – Study How ESPN Commemorates Hispanic Heritage Month With 5 Tentpole Tasks

snopx

Inter Reviewed is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – admin@interreviewed.com. The content will be deleted within 24 hours.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

thirteen + 2 =

Back to top button