Ex K-pop star Girls’ Generation’s Jessica Jung on new plans, pandemic

South Korean pop star Jessica Jung attends the opening ceremony and screening of “The Useless Do not Die” in the course of the 72nd annual Cannes Movie Pageant on Might 14, 2019 in Cannes, France.

Dominique Charriau | WireImage | Getty Photographs

South Korean pop-star Jessica Jung is perhaps finest recognized for being a former member of Ok-pop band Women’ Technology, however she’s now branched into the enterprise world because the proprietor of her personal style label, Blanc & Eclare.

Describing herself as an “explorer,” the 32-year-old singer-turned-entrepreneur mentioned the transition from leisure to style was “pure,” including that she “had an amazing following within the style world.”

With over 9.9 million Instagram followers to her title, being a social media influencer proved to be a full-time dedication.

Her secret?

“It’s important to be real, and you need to have a personality for your self. Then there is a connection that is made between you and your followers. That is the way it grows,” she instructed CNBC’s Inside E-commerce.

Jung gave her followers credit score for her success as effectively. “I am very fortunate as a result of my profession really began in an period the place social media simply started setting its roots. My followers and I began constructing it collectively.”

Social media influencer

She mentioned an excellent mixture of branded content material and private content material on social media helps.

“If I’ve branded content material that I have to put up, I put up that. Then I might undoubtedly put up a few real every day actions and every day style, issues that my followers and my followers would actually need to see,” Jung mentioned.

In accordance with a “Social Salary Calculator” by music licensing platform Lickd.co, social media influencers with over 100,000 followers on Instagram can usually earn over $4,000 per Instagram put up.

It’s important to be real, and you need to have a personality for your self. Then there is a connection that is made between you and your followers.

Jessica Jung

former member of Ok-pop band Women’ Technology

Jung has her considerations about social media as effectively.

“It will possibly trigger some insecurities for folks,” she mentioned referring to the “like” button on social media platforms. “I’ve seen it occur to lots of people round me.”

Life in the course of the pandemic

As for her life in the course of the pandemic, Jung mentioned that her travelling life-style has been placed on maintain and he or she is now primarily based in South Korea.

“I used to continuously be touring and I used to be again in Korea to simply pack my issues and depart once more. However now I am right here — full time,” Jung mentioned.

This alteration has led to the launch of her first Seoul flagship retailer for Blanc & Eclare in January 2021, a luxurious style model which sells basic put on and equipment, like sun shades, for girls. She additionally opened her personal restaurant, Clareau, on the second flooring of the flagship retailer, which serves up to date delicacies.

Regardless of not with the ability to journey as a lot as earlier than, she has loved being in South Korea. “I did not suppose that I would love it this a lot, however I really find it irresistible as a result of I did not know I missed dwelling this a lot. I had time to handle myself — mentally and bodily.”

Jung can be releasing new singles all year long that can result in an album, one thing that was initially delayed attributable to Covid-19.

As for different initiatives, she confirmed with CNBC {that a} new season of her actuality present together with her sister Krystal of Ok-pop woman group f(x) will air in late September.

Jung mentioned her e book “Shiny,” a sequel to her New York Instances’ Bestseller “Shine,” is about to be launched mid-2022.

https://www.cnbc.com/2021/09/19/ex-k-pop-star-girls-generations-jessica-jung-on-new-plans-pandemic.html | Ex Ok-pop star Women’ Technology’s Jessica Jung on new plans, pandemic


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