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Everything You Need to Know About the Fendi x Skims Collaboration – WWD

Kim x Kim equals Fendi x Skims.

As vogue collaborations proceed to proliferate, Kim Kardashian West and Kim Jones teamed up for the much anticipated Fendi x Skims capsule, which is certain to generate buzz and set the hype engine operating.

Introduced on Monday, the codesigned capsule collection blends the codes of each manufacturers and spans shapewear, lingerie, swimwear, outerwear and equipment.

Primarily based on a 1979 Fendi assortment designed by the late Karl Lagerfeld, the gathering combines the physique enhancing qualities of Skims’ shapewear and the Fendi vogue lexicon, which Jones has been rebooting with a up to date contact since his arrival on the Roman home in 2020.

The concept, Jones reveled, was impressed by his group at Fendi, which incorporates Silvia Venturini Fendi, creative director of equipment and males’s put on, and Delfina Delettrez Fendi, creative director of bijou. Whereas brainstorming round a desk “immediately, all the ladies went silent and began taking a look at their telephones. I didn’t know what was happening, however they had been ready for the launch of the brand new Skims assortment. It was then that I believed: let’s do one thing collectively,” the British designer stated.

Kim Kardashian West fronting the Fendi x Skims ad campaign.

Kim Kardashian West fronting the Fendi x Skims advert marketing campaign.
Steven Meisel/Courtesy of Fendi

Formfitting tops and tank clothes are crafted from engineered velvet, whereas each manufacturers’ logos seem on reversible skin-tight jersey, embossed knitwear and printed one-piece swimsuits and see-through lingerie. A $4,200 bonded leather-based costume is available in a gradient of flesh tones, a nod to Skims’ inclusive providing. The palette spans muted in addition to daring colours, together with black, navy inexperienced and fuchsia.

Constructing on the Roman home’s experience in leather-based items and equipment, the Fendi x Skims vary is complemented by new variations of the Peekaboo, Baguette and Fendi First luggage, in addition to the Sunshine Shopper lined in FF logos. Shearling climbing sandals and new iterations of the Fendi First heels are additionally a part of the tie-in.

The gathering drops on Nov. 9 at 6 a.m. PST on the devoted fendiskims.com e-commerce web site and also will be out there at choose Fendi flagships and retailers worldwide.

“Each Fendi and Skims have a cultural energy very completely different from one another, however equally as sturdy,” supplied Kardashian West. “We share a want to push boundaries, suppose in another way and problem conference which is why we discovered a lot frequent floor collaborating on this assortment collectively.”

The American mogul and red-carpet darling has been constructing a robust fame within the vogue business, and along with her social media presence she has carved out a gaggle of followers which can be watching her each transfer and are anticipated to cop the capsule collection as quickly because it drops subsequent month.

Jones supplied that the tie-up is in sync along with his mission for the posh home owned by LVMH Moët Hennessy Louis Vuitton. “My Fendi is about creating one thing for each girl, each completely different form — and that’s one thing on the coronary heart of Skims, too,” he defined.

Marketing campaign photos shot by Steven Meisel are fronted by Kardashian West, alongside fashions Valuable Lee, Tianna St. Louis, Jessie Li and Grace Valentine. Marking the capsule’s debut, the 2 corporations additionally conscripted artist Vanessa Beecroft to interpret the collaboration, which resulted in photos impressed by her dwell performances, with fashions donning seems to be from the capsule on a shifting platform. The artist already shot marketing campaign photos for Skims and has been a collaborator to Kanye West’s Yeezy vogue performances.

Fendi x Skims as seen by artist Vanessa Beecroft.

Fendi x Skims as seen by artist Vanessa Beecroft.
Vanessa Beecroft/Courtesy of Fendi

“Kim Kardashian West is doing so much to rejoice inclusivity — together with her admirable work with social justice in America — and as a hard-working girl with a household, she is continually striving to do her finest. These values are one thing to rejoice,” Jones stated.

Unveiled for fall 2019, the undergarment firm boasts an inclusive bent and has positioned the shapewear business into the highlight, tapping into the rising demand for occasion-based innerwear.

Whereas customers started ditching the body-shaping clothes at the beginning of the pandemic as they hunkered down at house and canceled occasions, they’re as soon as once more looking for shapewear items, with gross sales of the class up 27 % within the third quarter of 2021 in comparison with the earlier yr, in accordance with The NPD Group’s Client Monitoring Survey.

Skims has been increasing its attain by venturing into retail with a pop-up in Los Angeles and debuting at 25 doorways and on-line at Nordstrom, in addition to at Selfridges within the U.Okay. Earlier this yr Kardashian West told WWD that she’s planning the launch of a males’s line and that extra retail is within the pipeline, given the strong success the model skilled in the course of the pandemic.

Kim Jones and I’ve been shut buddies for years,” famous the entrepreneur. “I like his inventive spirit and the way he understands luxurious in a means that makes complete sense for a way folks need to costume. He works extraordinarily exhausting, and as a workaholic myself, I acknowledge and admire the eagerness he places into all the things he does.”

Fendi x Skims as seen by artist Vanessa Beecroft.

Fendi x Skims as seen by artist Vanessa Beecroft.
Vanessa Beecroft/Courtesy of Fendi

To make certain, the tie-up displays Jones’ penchant for collaborations.

The British designer masterminded the collab between Louis Vuitton and Supreme and catapulted streetwear onto the worldwide luxurious radar. He has additionally made collaborations an integral a part of his tenure at Dior Males, teaming up with artists corresponding to Kaws, Daniel Arsham and Peter Doig, earlier than working with rapper Travis Scott for the spring 2022 assortment final June.

Since taking on the inventive lead at Fendi, Jones has been refreshing the picture of the posh home. For example, throughout the newest Milan Style Week Fendi’s Jones and Donatella Versace orchestrated a creative swap for pre-fall 2022 known as “Fendace,” introduced with a star-studded present.

Within the pre-Jones period, Fendi partnered with Nicki Minaj on a capsule assortment in 2019 which encompassed ready-to-wear, footwear, equipment and luggage.

As reported, rumors of a possible Fendi and Skims collaboration surfaced on-line earlier this yr when Kardashian West visited the corporate’s headquarters on the Palazzo della Civiltà Italiana in Rome, leaving followers and tabloids speculating a couple of potential tie-up. They had been additional strengthened in mid-October after Instagram account @connie_personal_shopping, a private shopper based mostly within the U.Okay., posted a spread of images from the gathering to her Tales, which had been then eliminated.

SEE ALSO:

Donatella Versace, Kim Jones on Why Swapping Brands Is Brave

Kim Kardashian West Talks Skims Pandemic Success, Men’s Line Retail

https://wwd.com/fashion-news/designer-luxury/fendi-skims-collection-kim-kardashian-west-kim-jones-capsule-collection-1234982755/ | All the things You Must Know Concerning the Fendi x Skims Collaboration – WWD

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