Everything You Need to Know About Beyoncé’s Latest Ivy Park Drop: Exclusive – WWD

Beyoncé dropped a holiday gift for her fans and it’s called Halls of Ivy.

Fifth collaboration collection between Ivy Park and Adidas, Halls of Ivy is not tied to any academic institution but was created for adults and children as a way to unite all people, regardless of background, color or creed, while respecting Celebrate the creativity of each individual.

The polyphonic entertainer has been showcasing the collection on Instagram for several days, but the details are finally being revealed. She describes the collection as a “symbolic space somewhere between where you are now and where you aspire to be. Described by some as a club, others as a collective, the Halls of Ivy is a limitless, boundless place where all are welcome. ”

Ivy Park's Halls of Ivy

Ivy ParkIvy Hall.
Courtesy of Ivy Park / PaulWilmotCommunications

Queen Bey herself is also featured in the campaign for Adidas x Ivy Park collection along with some of the children of famous parents, including the daughter of Kobe and Vanessa Bryant, Natalia, and the children of Ryan Phillippe and Reese Witherspoon, Ava and Deacon Phillippe. Basketball stars James Harden and Jalen Green and models were also featured in the campaign, which featured the slogan Welcome to Ivy Hall.

The collection was expanded, offering 89 clothing models, 11 accessories and four footwear models. For adult clothing, Halls of Ivy offers a variety of updated classic silhouettes including patchwork puff tops, sequins dusters, bralettes, knit pants, pullovers, faux leather skirts and bodysuits . Sizes go from XXXS to 3XL for unisex styles and 1X to 4X for womenswear. Prices range from $45 to $600.

The footwear offering is spearheaded by the IVP Savage sneaker, a storied trail running shoe that comes in creamy white, wild pine and night indigo. There’s also a new version of the IVP Super Sleek sneakers and boots. Prices range from $140 to $200.

Ivy Park's Halls of Ivy

Ivy Park’s Halls of Ivy.
Courtesy of Ivy Park / PaulWilmotCommunications

There are also 34 children’s clothing sets, including a houndstooth-print cotton twill jacket, as well as pants, skirts, a ripstop top and a faux fur coat . Basic pieces include a washed French duffel hoodie, sweatpants, a cropped t-shirt, and a bra. Children’s sizes range from 2T-XL for fashion and foundation and 5T-XL for activewear. Prices range from $30 to $189. There’s also a shoe model, the Ultra Boost, that retails for $90.

All told, the Halls of Ivy “ firmly believes that the power of higher learning can also come from finding your own voice through expressing yourself, connecting with one another and sharing space with others. like-minded people. Our design cues build on this philosophy and present a collection of classic silhouettes, steeped in individual style, swagger and the spirit of pursuing our wildest dreams. you,” the companies said.

Halls of Ivy will launch exclusively for 24 hours on the Adidas e-commerce site on December 9 before a global release on December 10.

Adidas’ first Ivy Park collection launched in January 2020 and sold out in minutes. Beyoncé originally launched the brand under the name Topshop in 2016. However, after sexual assault allegations came to light regarding Sir Philip Green, the owner of the brand, which he denied, the singer bought back her shares, with full ownership of the line in November 2018. In 2019, Beyoncé revealed that she had partnered with Adidas to relaunch her Ivy Park brand. .

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