Everything to Know About Beyoncé’s Newest Ivy Park Release – WWD

Appears like the subsequent drop of the Adidas x Ivy Park assortment can be centered round rodeo and Black cowboys.

Beyoncé started teasing the newest assortment of her line with Adidas by posting a picture of actor Glynn Turman and his granddaughter, Melinda, carrying denim with three stripes — jackets, denims and even chaps over shorts for Melinda beneath the tag line: Ivy Park Rodeo.

A video embedded within the picture options “The Wire” and “Fargo” actor speaking about how he how he spent his days within the stables of Central Park shoveling manure so he might trip at no cost and the way essential Black cowboys have been in settling the American West.

On the Ivy Park web site, a script is overlaid on a photograph of Melinda that gives particulars on Turman. “Born and raised in New York Metropolis, it’s typically onerous to think about that the sometimes-director of stage productions has additionally been a real-life cowboy,” it reads. “He says from so long as he might bear in mind, he has had a fascination with horses. An achieved horseman and rodeo champion off-screen, he and his spouse, Jo-Ann, cofounded and direct a free Western-style summer season camp, ‘Camp Gid D Up’ for inner-city and at-risk youth since 1992. He credit that attending youth camps as a child saved him from juvenile delinquency.”

It continues: “In 1999, Glynn Turman gained the state’s Regional Crew Roping Finals and positioned within the high 5 within the Nationwide U.S. Crew Roping Champion Finals in Oklahoma Metropolis. In November 2011, Glynn was inducted into the Western Heritage Multi-Cultural Museum’s Corridor of Fame in Fort Price, Texas. And this 12 months for Juneteenth, he noticed his lifelong work to deliver the Black Rodeo to tv realized on CBS.”

Beyoncé has develop into a grasp at creating buzz round her assortment drops by scattering a couple of crumbs on the bottom for her followers and followers shortly earlier than the subsequent line is formally introduced. In June, the Ivy Park web site teased the brand’s fourth collection of swimwear with a video and pictures on the location and on Instagram.

The primary Ivy Park assortment beneath Adidas debuted in January 2020. Beyoncé initially launched the model beneath Topshop in 2016. Nevertheless, after sexual assault allegations got here to mild concerning Sir Philip Inexperienced, the model’s proprietor, which he denied, the singer purchased again her shares, assuming full possession of the road in November 2018. In 2019, Beyoncé revealed that she had partnered with Adidas to relaunch her Ivy Park model.

The primary assortment offered out minutes after the web launch. | Every part to Know About Beyoncé’s Latest Ivy Park Launch – WWD


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