Your business must define its target audience and direct them to your website. But you will need to know who is specifically searching for your products and services and the types of search they are utilizing.
You may think that this is keyword research for New York SEO, but understanding your target audience goes beyond applying this strategy.
Gathering information about your audience will enable you to have a more effective SEO and adopt the structure of your landing pages to the way the content is presented on your site.
Your target audience is a high-level identification of groups of people who are your ideal or purchasing audience.
Bear in mind that you cannot appeal to everyone. Therefore, your website and message should be narrow and targeted. It will better differentiate your brand from the competition and be more relevant and visible on the SERPs.
New York SEO services will have an hourly rate of $100 to $250. Per month, it can range from $2500 to $10,000. The price will depend on factors such as your website’s size and competitors in your industry.
- Understand your customers
Your first source point should always be your customers when determining who you should be targeting for your SEO.
The best approach is by examining data on your CRM. This data will enable you to analyze details such as demographics, customer journey, purchases, and preferences. This is an easy win when finding out the types of people you should be targeting.
Another method is to speak to your sales team. They will have a considerable amount of insight into your customers, including conversion rates, demographics, and order details.
Looking into the insights of your sales team and data from your CRM should provide you with an idea of the personas and keywords to target.
To capture your New York audience, you need to level up your SEO game plan.
New Yorkers are constantly looking for high-quality products and services online. Going to bars and restaurants is essential to the lives of New Yorkers. But before entering any physical establishment, New Yorkers will be visiting your website. Therefore, you must deploy top-level SEO to attract these potential customers to your door.
- Keyword Research
Never overlook keyword research. You need to research keywords that provide an accurate impression of what content will work well in the SERPs.
It is crucial to examine the different types of keywords that you want to rank for. For example, transactional keywords may best suit product pages, whereas mid-level keywords will work well for category pages.
The types of ranking pages that factor the amount of copy convey the document. Examine the softer aspects, including the tone of voice. All these will play an essential role in aligning with your audience.
- Narrowing Your Focus
To understand your audience fully, you need to know what makes them tick.
Several ways of achieving this are:
Forums: Forums such as Reddit are the first port of call, enabling you to know what your audience is thinking. Sites such as these are a treasure trove for people asking questions about everything and anything under the sun. You are guaranteed to find conversations about your industry and your particular product.
Phone Call: A straightforward approach to finding out what your customers are like is to have a phone conversation with them. It may sound abnormal, but having a rich 10 minutes to 20 minutes conversation with them can help you understand their personality and what they like.
But it would help if you made sure that your questions are more customer-focused rather than company-focused.
Your audience in New York is online 24/7. Make sure to give them a great experience by optimizing your website for SEO. New Yorkers are part of the US statistic that drove the country as the third most active Internet user worldwide. This state is a global hub of technology and home to leading Internet companies.
Nowadays, Internet access for New Yorkers is an absolute must. Therefore, you must improve your SEO to be at the forefront of your New York audience with tremendous spending power.