Etro Taps Harris Reed for Upcycled Capsule – WWD

NEW LIFE: It’s the 12 months of the high-profile designer collaboration, however Milanese label Etro has taken a special strategy, opting out of the massive, bells-and-whistles sorts of partnerships and as an alternative selecting to work with Harris Reed, one of many business’s most promising up-and-comers, on a limited-run capsule made utilizing deadstock materials.

Reed doesn’t abide to the business’s conventional seasonal schedules and focuses nearly all of his work on demi-couture, so partnering with Etro was a possibility to design a extra industrial vary of merchandise.

The capsule consists of voluminous blouses, that includes archival Etro patterns and decadent bows in keeping with Reed’s aptitude for all issues maximalist.

“When Harris Reed reached out to collaborate with us on this particular challenge, I didn’t have doubts. Harris is a younger and gifted designer that conveys fantastic messages together with his work and I used to be joyful to have the prospect to combine our textile analysis and archival materials together with his revolutionary strategy and style. I additionally beloved the concept of giving a brand new life to archival materials by remodeling them into unique ‘one-of-a-kind’ creations,” mentioned Veronica Etro, artistic director at Etro women’s wear.

Reed added that he needed to reimagine his signature pussy-bow model — seen on Harry Kinds, Ezra Miller and Troye Sivan, amongst others — with signature Etro patterns.

Harris Reed x Etro

Harris Reed x Etro
Courtesy of Etro

“The patterns and designs had been created in my small studio in London, however they had been really dropped at life via Etro’s archival materials,” mentioned the designer, who was eager on sticking to his demi-couture manner of working and creating limited-run items utilizing deadstock materials solely.

“The blouses are fully certainly one of a form and there’s a really restricted run of every – which I really feel is a part of the fantastic thing about demi-couture resulting from its intimate shopping for format. I hope this brings a brand new manner of taking a look at luxurious vogue, not solely in the best way of gender and fluidity but additionally the concept of upcycling and the wonder behind it,” added the younger designer, who made his London Fashion Week debut final September with an intimate present on the Serpentine Gallery, that includes seems to be made utilizing deadstock materials, sourced from Oxfam charity retailers.

The brand new capsule shall be accessible to buy on Etro’s personal e-commence platform and MatchesFashion, one of many first retailers to assist Reed by stocking his limited-run capsules, candle vary and jewelry collaboration with buzzy British label Missoma. | Etro Faucets Harris Reed for Upcycled Capsule – WWD


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