Esports Guild signs $6 million sponsorship with crypto exchange Bitstamp

The Esports Guild has announced a three-year partnership with cryptocurrency exchange Bitstamp. The contract is worth a total of $6.1 million (£4.5 million). It’s the biggest deal the Guild has secured since its launch in June 2020.

Sponsorship guarantees Bitstamp various marketing and other rights. The crypto exchange will appear on Guild jerseys, on its social media platforms and in other forms of online content. Both companies are also aiming to work together to develop special projects that attempt to “enhance the Guild’s fan base and the Bitstamp customer experience.”

“We are delighted to welcome Bitstamp to the Guild as our official crypto exchange partner. It will also allow us to deliver innovative, high-quality content and meaningful experiences to our audience in a way that is authentic to both the Guild and Bitstamps identities,” Kal Hourd said, the chief executive officer of the Guild.

Bitstamp is one of the oldest cryptocurrency exchange companies in the world, founded in August 2011. It is very active in the gaming industry and is responsible for organizing a number of CS GO tournaments and work in blockchain game field.

Guild is participating in the trend of e-sports organizing cooperation with cryptocurrency exchange companies. In 2021, TSM signed a 10-year agreement with FTX for $210 million, providing naming rights to Cryptocurrency company.

Since then, many institutions have attached themselves to the rapidly growing cryptocurrency market. Ninjas in Pajamas to launch NFT collection in November 2021, while based in India Stalwart Esports has made a name for itself by being the first to fully convert to cryptocurrency.