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Emmys 2021: Netflix on track to win the most Emmys of any company, a first

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Netflix generated 129 Emmy nominations this 12 months, one lower than HBO and HBO Max mixed. 


Angela Lang/CNET

Netflix and HBO have battled one another for primacy in Emmy nominations for the final 5 years, with the 2 buying and selling the title as essentially the most nominated community, studio or streaming service since 2017. However Netflix has by no means ended the evening of the primetime Emmy Awards with essentially the most wins. The closest it got here was in 2018, when it tied HBO within the whole variety of statues received. 

That is set to vary Sunday. 

The 2 entered the Emmy season with HBO main Netflix in nominations, however barely. This 12 months, HBO mixed the nomination rely for its conventional community with that of streaming service HBO Max. That generated 130 nods to HBO, only one greater than Netflix. 

However earlier than the Primetime Emmys ceremony even began Sunday, Netflix was on monitor to finish the evening with essentially the most wins, because of a haul of statues final weekend from the Artistic Arts Emmys on prime of its nominations nonetheless excellent. The sooner ceremonies, which award inventive and technical achievement in tv, generated Netflix 34 awards going into Sunday evening. HBO secured simply 10. (Even Disney Plus, which received its first Emmy awards solely final 12 months, arrived Sunday with extra Artistic Arts Emmys to its title than HBO, with 13.)

Reigning as essentially the most Emmy-awarded community or service would not unlock any explicit prize aside from bragging rights. However with competitors persevering with to accentuate between media firms, dominating the Emmy awards may be vital for advertising and marketing one service because the go-to place for essentially the most adorned programming over one other. Companies like Netflix and WarnerMedia’s HBO Max — to not point out Hulu, Amazon Prime and Apple TV Plus too — are all vying in your subscriptions, in fact. However commanding essentially the most Emmy wins is alluring to prime Hollywood expertise too. 

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