Emma Mackey Plays International Woman of Mystery in Fashion Film – WWD

Charaf Tajer has never come across an airport he doesn’t like, but this season the spherical designer has found inspiration on his doorstep.

Tajer has always been drawn to the cosmopolitan aura of Paris – diplomats, luxury hotels and the golden age of supersonic travel aboard the now-defunct Concorde. He introduced his coed collection, titled “Le Monde Diplomatique,” ​​with a short film starring “Sex Education” star Emma Mackey as a mysterious woman. international.

Browsing through locations including Le Bourget airport, Le Train Bleu restaurant and interior decorator Vincent Darré’s apartment, she joins the ranks of flight attendants, business briefs and assorted colorful characters. sharp. Christophe Rocancourt, the French con man acting as the heir to the Rockefeller family, even made a cameo appearance, as did Tajer as the pilot.

Another flash moment you’ll miss: the appearance of a bag emblazoned with the Bulgari logo, hinting that a collaboration with the Italian brand is in the works.

Tajer took his inspiration literally, so there was a uniform for a fictional airline in the colors of the French flag. They ranged from jackets and suits with ’70s-inspired prints based on the swooping Concorde silhouette, to nifty cropped jackets and athletic jackets. graphic stripe sport.

In a sly homage to the Ritz Paris, there’s a royal blue cardigan with a swirly custom Caza Paris badge and logo. Meanwhile, model Richard Biedul sported a sequined coat with a motif inspired by the hotel’s garden, which took 2,000 hours to complete.

Tajer is growing its range, both in luxury goods and accessories, with the launch of Casablancais the first sports shoe, after many collaborations with New Balance. The Atlantis shoe combines a classic upper with a futuristic wavy sole.

His ambition was to create a label that would eventually rival the major French luxury brands – so he always respected the country’s heritage, at a time when street fashion designers Others are ignoring tradition.

“I like the idea of ​​continuity in the codes,” explains Tajer. “Today, it’s all about hoodies, and I think you can be elegant and still be comfortable. Luxury and beauty are not something superfluous. I think you need it to live. Man is not happy without beauty, without history”.

With interesting references but still appreciating the good, this playful collection shows that for the French brand, at least, there is no place like home.


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