Emilio Pucci Will Unveil Its New Look in Capri in April – WWD

Signaling it relaunched as a resort-focused brand, Emilio Pucci is to unveil the first designs of new art director Camille Miceli on April 29 in Capri.

In a brief statement shared exclusively with WWD, the Florentines said they would be unveiling a “capsule collection” and that Miceli’s arrival at the house last September marked “a new chapter in the calendar” history of the maison.”

The format for the event and other details are being finalized, but developments suggest that destination shows are returning to the fashion calendar. Gucci marked May 16 for a coed gig to be held somewhere in Europe.

The Italian island of Capri has long been considered the ultimate jet-setter destination, and it’s where the founder Emilio Pucci opened its first store in 1951.

Most recently, the creative director of accessories at Louis Vuitton, Miceli is a The seasoned creator started her career in public relations, going on to work in studio with some of the most famous fashion designers in the world, including Karl Lagerfeld, Azzedine Alaïa, Marc Jacobs and Nicolas Ghesquière.

Kathy Lindsay Schaffer, daughter of Senator Jacob Javits and model in Pucci's Qiana print "HotPants" hostess uniform.

Kathy Lindsay Schaffer, daughter of then-Senator Jacob Javits and model in Pucci’s Qiana in “HotPants” hostess uniform.
Sal Traina / WWD

She expressed her desire to show the cheerful side of Emilio Pucci, who has always been associated with summer vacations and winter pursuits. “It’s about the lifestyle, the way of life that inspires me the most,” she told WWD recently.

Regarded as one of the pioneers of Italian fashion, Emilio Pucci began designing jersey ski wear in 1947 and opened his boutique in 1949. The colorful graphics of He quickly became a hallmark of the house.

Run by LVMH Moët Hennessy Louis Vuitton since 2000, Pucci has experimented with many permanent designers over the years, including Julio Espada, Christian Lacroix, Matthew Williamson, Peter Dundas and Massimo Giorgetti of MSGM, and also studio configurations. More recently, the brand has been experimenting with guest designers, including France’s Christelle Kocher and Japan’s Tomo Koizumi. Last June, it unexpectedly partnered with skate brand Supreme.

The brand recently closed stores in major metropolitan cities and is focusing on resort locations like Miami, Palm Beach, Saint-Tropez and Portofino.


EXCLUSIVE: Emilio Pucci Reboots as Resort Focused Brand

LVMH Full Control Emilio Pucci

All items from the Supreme / Emilio Pucci Capsule Collection Emilio Pucci Will Unveil Its New Look in Capri in April – WWD


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