For Adidas by Stella McCartney, the mannequin and stepdaughter of Vice President Kamala Harris stars within the marketing campaign “Earth Explorer” donning tactical out of doors put on and recycled supplies in a brand new fall 2021 assortment that dropped on-line and on Adidas’ app this week.
“I really feel a really sturdy connection to the setting within the sense that, to proceed on as a world, we have to shield it,” Emhoff stated in a press assertion, stressing the environmental crucial. “It’s actually essential that popping out of this, we — as a society — begin to actually dwelling in on sustainable practices that assist shield the setting.”
Alongside Emhoff are a solid of like-minded next-gen creatives together with various R&B artist Audrey Chu and artist-activists Alima Lee and Yanece Cotto.
The Earth Explorer assortment is priced between $180 to $450 and options plenty of weather-ready and eco-friendly appears. The multipurpose sleeping bag puffer jacket — which Emhoff could be seen donning within the hero shot — is made with one hundred pc recycled polyester and Adidas’ Wind.Rdy material. Known as the standout merchandise within the assortment for his or her versatility, the winter boots are crafted with Chilly.Rdy expertise for insulation and at the very least 50 % recycled Parley Ocean Plastic by way of Adidas’ Primeblue high-performance materials.
Rounding out the assortment is a luxe all-in-one bodysuit made out of one hundred pc recycled form-fitting material. As with the opposite items, the bodysuit demonstrates efficiency expertise. On this case, wearers get a lift of Aeroready tech for optimum aeration inside the body-hugging match.
“When creating this marketing campaign, we actually wished to have the ability to assist next-gen explorers on their adventures inside nature via a multifunctional assortment,” McCartney stated in an announcement. “The drop consists of some actually tactical and versatile items…that may assist activists as they discover with its high-fashion, efficiency and protecting qualities.”
The gathering dropped mere hours after Emhoff made her Met Gala debut in custom Stella McCartney, teasing the sustainable fabrications (together with the Primeblue materials in her sneakers) within the new assortment.
https://wwd.com/sustainability/enterprise/ella-emhoff-stella-mccartney-outside-earth-explorer-fw21-drop-1234928776/ | Ella Emhoff Treks Exterior in Adidas, Stella McCartney ‘Earth Explorer’ – WWD