Bulgari has named Eiza González as its first Latin American ambassador for the North American market. The rising Mexican actress, who has appeared in critically acclaimed movies like “I Care A Lot” and “Child Driver” will seem in promotional photos, at occasions, on the corporate’s social media and extra.
“Whereas rising up, it was actually arduous to search out girls who appeared like me in advertisements or billboards. So the truth that younger Latinas around the globe can see an immigrant lady like them be a part of a household like Bulgari and really feel represented is what issues to me. I’m grateful for Bulgari’s lively alternative of selecting variety and I’m excited to enterprise with them in increasing the dialog and galvanizing new generations to observe their goals. It’s an absolute honor,” mentioned González.
At the moment, she is about to seem in promotional photos for unique distribution within the U.S. — the place the big inhabitants of Latin American residents are sometimes neglected in luxurious model advertising and marketing methods.
The actress added that she hopes her presence in luxurious advert campaigns for a corporation like Bulgari will assist unfold the phrase and ignite curiosity within the customs and tradition of Latin America. “Our tradition is so particular. Latin America is wealthy in tradition, optimism, celebration of custom and the epitome of arduous work. It’s about passing alongside data from one technology to the subsequent. I’m right here due to the arduous work of my household and trailblazing girls dedicating their lives to broaden and breaking boundaries. I hope that as a model ambassador and thru the work I get to do over the subsequent few years, it can present that the up to date Latin lady is multifaceted not solely as an actress however as an advocate, producer and a fierce believer in championing our tradition,” she advised WWD.
González’s profession has been heating up, with the actress predicted to be a future A-lister by celeb gossip columns and Instagram accounts. The actress at present has greater than 7 million Instagram followers and can subsequent seem alongside Jake Gyllenhaal within the Michael Bay movie “Ambulance.”
González mentioned she has a selected curiosity in Bulgari as a model as a result of, “I like that they’re a model that feels multidimensional for the fashionable lady. When sporting their jewels it permits me to discover totally different variations of myself whereas being true to their designs. They’ve discovered a fantastic solution to continue to grow and be progressive as a model with out altering their essence.”
https://wwd.com/fashion-news/fashion-scoops/exclusive-eiza-gonzalez-is-bulgaris-first-latin-american-ambassador-for-north-america-1234889442/ | Eiza González Named Bulgari’s First Latin American Face for North America – WWD