Editor’s Letter: The influence of entertainment on our relationship with beauty

I cut the cable years ago, but my connectivity never waned. All forms of entertainment now blend into my life without interruption via an invisible Wi-Fi signal to every available screen. I can see TikTok videos from going to bed in the morning (learning viral dances definitely counts as exercise, right?). Disney movies come directly to my house, making my couch feel like a movie theater. I can listen to real-life crime podcasts or Broadway tunes in the shower, and Real housewives…well, their endless drama squeaks through my AirPods while riding the subway. I can’t even go to sleep without playing a few rounds of the Oregon Trail on my tablet.

As our viewing options seem to grow exponentially with each passing month, so does the relationship between beauty and what we see and hear through our devices. (And we’re seeing and hearing a lot: Subscribe to streaming growing 32 percent by 2020.) After all, beauty is a form of entertainment that is, in turn, enjoyable, diversionary, attention-grabbing, serious, aspirational, inspirational and just a lot of fun. fun.

Furthermore, the distinction between fiction and real life is often blurred. For example, our cover star, Barbie Ferreira, from Happiness, a program that has generated over 300,000 Instagram posts tagged #euphoriamakeup, which features lots of rhinestones, freestyle swirls in neon and metallic sparkles. Both Barbie and Doniella Davy, the genius behind the series’ make-up, hinted that season two would be tone down to reflect more vivid and natural moments. And that seems relevant after a year.

This special issue is divided into three chapters: TV, film and music. In each season, we talk to people who spend time in front of the camera, like Rachel Zegler, who stars in the 2021 adaptation of the film. West story, and singer-songwriter Victoria Monét. But we also talk to people who are rarely acknowledged – the hairstylists, makeup artists, prosthetics and digital designers behind the scenes. They are the ones who bring creative visions to life on screen and on the red carpet. They can transform Lady Gaga has been an Italian social networking site since the 1970s, making Elle Fanning Catherine the Great couture, and turned the show about teenage anxiety into a more influential beauty platform than any recent catwalk. Of course, they can also create some really scary monsters.

Like beauty, entertainment experiences allow us to travel to different worlds and try out different selves. It allows us to dream. Yes, it’s important to balance screen life with real life and open our eyes to the world around us, but I’ll still be singing the show’s tunes in the bathroom.

This story originally appeared in Allure magazine December 2021/January 2022. Learn how to sign up here.

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https://www.allure.com/story/beauty-as-entertainment | Editor’s Letter: The influence of entertainment on our relationship with beauty


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