EA One Player Internal Controversial Tweet for Publishers
The failure of Electronic Art’s attempt to trend Twitter led to internal meetings with angry executives of its single-player game studios.
When a company decides to make fun of its social media, it tends to take a more tame approach to a joke or meme. When Electronic Arts captured a trend, it stirred up more than it could have imagined. Attempts for the tweet “They’re 10 but…” caused ridicule not only among its fans but also its staff. There have been few brand-miss tweets as spectacular as Electronic Arts’ attempt at the latest social media trends, and reports say the tweet’s failure has made waves within the company.
EA’s tweet criticized gamers who play single-player games and sparked waves online as fans and developers working on games for EA insulted the notion that the single player games are a downgrade. USA Today and Kotaku reported that developers and executives of EA’s single-player games were outraged by this tweet. The feeling is that it minimizes their contribution to the company and is considered second-rate compared to their micro-reaction-filled multiplayer games like FIFAApex Legends, Madden, The Sims, and others. A screenshot from one of EA’s Slack channels obtained by USA Today shows employee dissatisfaction with the tweet within hours of it appearing.
Even as Twitter quickly moved on, there were roundtable meetings within Electronic Arts involving executives and other employees from single-player games who were angered that this tweet had surfaced, doesn’t seem to think of its other studios or EA’s history with single-player games. . EA attempted to take ownership of the tweet, and it was discussed internally that the social media managers of the single-player studios would have photos mocking the tweet. That plan quickly fell through when social media managers refused.
Through meetings with outraged studio executives, those running EA’s large Twitter account are either not in the gaming industry or very new to the industry and may have been unaware of previous comments. here by EA. They also do not communicate with other social media managers for brands under the EA banner. So when this tweet went out, all the other studios were caught off guard and unsurprisingly not interested in engaging in the damage control tweets that followed.
EA has great single player experiences like Star Wars: The Fallen Order of the Jedi under its banner has been nominated for many awards and sequels Star Wars: Jedi Survivor is currently being developed. This tweet undermines the efforts of developers at BioWare, Respawn, and others working to create single-player games and diversify EA’s games outside of sports titles and annual racing and troubles Battlefield Franchising.
This is a moment that will go down in social media history about the company’s mis-tweeting. Companies have seen brands like Arby’s and Wendy’s nail with personalities on social media and wanted a chance to show off the fun side. But that was done with years of building that online personality. Such a random tweet from Electronic Arts, with its history of gossiping about single-player games, only makes the company the “Villain of the Day” on social media and causes unnecessary distractions for the audience. developers work there.
Source: USA Today
https://gamerant.com/ea-single-player-tweet-internal-controversy/ EA One Player Internal Controversial Tweet for Publishers
