EA Games soundtrack on NFT

Electronic Arts appears to have gone against its commitment to the NFT. The company claims it is “an important part of the future of our industry“In earnings just three months ago but now it may be reconsidering its position.

NFT, aka a non-fungible token, is a controversial issue among gamers. Some are willing to shell out huge fees for a one-of-a-kind piece of digital art, while others claim it’s a scam for companies to squeeze more money out of them. Either way, game publishers like Ubisoft have started selling NFTs and companies like Gamestop also jumped on the bandwagon.

When asked about NFT most recently earnings call, EA CEO Andrew Wilson took the initiative and explained how new technologies drive growth and investment, and highlighted AR and VR as examples. He also said, “I believe collectability will continue to be an important part of our industry and the games and experiences we offer players.”

He then went on to say, “Whether that’s part of the NFT and blockchain, well, that remains to be seen,” before concluding his response, “We’ll evaluate that against time, but for now, it’s not something we’re working against.”

EA’s shift in tone is not surprising, considering the recent controversies surrounding the NFT. The OpenSea NFT marketplace recently announced that up to 80% of the content created on its platform is cheatand the designers at Activision Blizzard are against NFTs in their games. EA may be taking a step back, but given its reputation, they’ll want a piece of the NFT pie if they have the money. EA Games soundtrack on NFT


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