Dustin Poirier vs. Conor McGregor 3 does monster PPV numbers

Conor McGregor’s prediction of UFC 264 setting a brand new view file for the promotion didn’t come to fruition. However he was rattling shut.

UFC 264, which came about Saturday at T-Cellular Area in Las Vegas, featured McGregor’s (22-6 MMA, 10-4 UFC) trilogy bout with Dustin Poirier (28-6 MMA, 10-4 UFC) within the headlining act. It was a extremely anticipated rubber match after every man picked up a knockout win over the opposite, and it’s clear it has the main target of the sports activities and leisure world.

A lot in order that, based on a report from Sports activities Enterprise Journal, UFC 264 pulled in 1.8 million pay-per-view buys, with roughly 1.3 million of these coming in domestically although ESPN+ (through Twitter):

UFC scores notes:
PPV buys came visiting slightly below 1.8 million globally. Dana White mentioned as a lot on the publish occasion press convention.
I am instructed that 500,000 of these buys got here from worldwide, which suggests ESPN+ logged round 1.3 million buys.

— John Ourand (@Ourand_SBJ) July 13, 2021

UFC scores notes:
PPV buys came visiting slightly below 1.8 million globally. Dana White mentioned as a lot on the publish occasion press convention.
I’m instructed that 500,000 of these buys got here from worldwide, which suggests ESPN+ logged round 1.3 million buys.

McGregor’s presence at UFC 264, which noticed him undergo a first-round TKO loss to Poirier after he couldn’t proceed past the opening 5 minutes as a consequence of a damaged leg, made it a star-studded occasion.

A plethora of celebrities had been in attendance to observe McGregor compete, and with 20,062 within the crowd total, the group pulled in an introduced $15,759,800 on the reside gate.

It was a tremendously profitable evening by all accounts, and Bloody Elbow’s John Nash, who covers the enterprise aspect of the game, indicated the UFC brass got here away counting the money (through Twitter):

Within the US that is a mil over their ESPN+ threshold, so an additional $35-40m on prime of their ESPN assure. UK PPVs decrease the inter’ll common however that may nonetheless in all probability add one other $15m there. Throw in gate & different non contracted revenues & UFC 264 in all probability did virtually $100m complete. https://t.co/rcQ7MLenNO

— John S. Nash (@heynottheface) July 13, 2021

Within the US that’s a mil over their ESPN+ threshold, so an additional $35-40m on prime of their ESPN assure. UK PPVs decrease the inter’ll common however that may nonetheless in all probability add one other $15m there. Throw in gate & different non contracted revenues & UFC 264 in all probability did virtually $100m complete.

McGregor guessed previous to UFC 264 that he thought the occasion may surpass the pay-per-view record of two.4 million for his combat with Khabib Nurmagomedov at UFC 229 in October 2018. It didn’t fairly get there, however 1.8 million would make it the very best promoting occasion in UFC historical past, transferring simply forward of the reported 1.6 million for the Poirier vs. McGregor rematch at UFC 257 in January.