Dunkin’ Is Quietly Discontinuing This Huge Menu Item

Rumors are swirling that Dunkin’ could also be completely discontinuing certainly one of its largest fan-favorite menu gadgets, one they made an enormous advertising and marketing funding in a number of years in the past. In line with consultants cited by Business Insider, the chain has eliminated a beloved plant-based sandwich from its in-store menus. The merchandise can be not listed on the web menu.

The Beyond Breakfast Sandwich was beforehand accessible in over 9,000 Dunkin’ places nationwide. The chain claims it has not discontinued the sandwich, and that the corporate continues to work with Past Meat, the provider of its plant-based sausage patty. Nonetheless, Dunkin’ confirmed the sandwich is now unavailable in lots of elements of the nation.

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dunkin beyond sandwich
Courtesy of Dunkin’

“We preserve a robust relationship with Past Meat and can proceed to work collectively to discover progressive plant-based choices to fulfill shopper demand for plant-based menu gadgets,” the chain advised Eat This, Not That! “The Past Sausage Breakfast Sandwich continues to be accessible at a number of hundred Dunkin’ eating places all through the nation together with in California, Arizona, New Mexico, Colorado, Missouri, Nebraska, Hawaii, Utah, Kansas, and Wyoming.”

Dunkin’ was one of the first national chains to hop aboard the plant-based trend and strike a partnership with Past Meat. The chain rolled out the Past Breakfast Sandwich, which consists of an English muffin, eggs, American cheese, and the Past sausage patty, in 2019, and closely promoted the partnership, even enlisting rapper Snoop Dogg to promote the item. Within the early phases of product testing in New York Metropolis, the chain rapidly grew to become the second most popular sandwich on Dunkin’s menu.

Nonetheless, it seems like Dunkin’ might have totally different plans for its plant-based lineup, and prospects can doubtless anticipate a brand new Past-branded product on the chain’s menu to quickly take the sandwich’s place.

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