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Drake Shoots Blanks on ‘Certified Lover Boy’

Earlier than Drake aroused the web with the long-awaited launch of his sixth studio album Licensed Lover Boy on Friday, he had already polarized—if not perplexed—a lot of Twitter with its Damien Hirst cowl artwork launched days earlier than that includes rows of pregnant-woman emojis of various pores and skin tones, hair colours and coloured tops in opposition to a white background. Responses to the unconventional however not completely unfamiliar graphic design, harking back to the British artist’s signature rainbow-colored spot-painting collection, ran from staggered (“he can’t be critical”) to comical (Drake’s head Photoshopped on a toddler utilizing a coloring guide) to hyperbolic (“the worst cowl artwork identified to man”). Whereas the paintings leaves a lot to evaluate aesthetically, the unambiguous imagery coupled with the unabashedly tacky, self-poking title works as a wink for the type of Drake followers and surveyors of popular culture who can respect a wink, using a stage of self-awareness and humor to form Drake’s own mythology.

It’s laborious to consider a extra apparent and straightforward route for the Canadian artist to take than self-parody after essentially the most tumultuous interval of his profession—one which included a number of beefs, an involuntary baby reveal, and inevitably resulted in triumph. If Drake may rap about his melancholy over sudden fatherhood alongside bounce anthems on Scorpion just some months after Pusha T outed his now 3-year-old Adonis, it is sensible that, after three years, he may publicly relish in his organic impact (literal or imaginative) on girls and make it part of his romance-obsessed ethos as a rapper, like a Greek god of affection and fertility.

However Licensed Lover Boy, a 21-song LP with hardly something new to relay to listeners, doesn’t really feel like a thought-out development in a story arc, not to mention a particular marker for this time in his profession. In spite of everything, Drake isn’t identified a lot for meticulously curating his picture and fame a la his mega pop-star friends Beyonce and Taylor Swift, however slightly rebounding effortlessly from public setbacks due to his capability to drop universally beloved, infectious hits. If something, this newest album largely shows the harmful flip facet to that stage of coziness. CLB is an hour-and-a-half-long victory lap with out the residual pleasure and motivation from a earlier triumph.

https://www.thedailybeast.com/drake-shoots-blanks-on-certified-lover-boy?supply=articles&by way of=rss | Drake Shoots Blanks on ‘Licensed Lover Boy’

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