Dove, The Body Shop Say ‘No’ to Animal Testing in Europe, the U.K. – WWD

LONDON — Dove and The Body Shop are becoming a member of for the primary time to voice their dismay over potential modifications to longstanding animal safety insurance policies within the European Union and the U.Okay.

On Tuesday, the 2 magnificence giants will say they’re teaming with organizations similar to PETA, Cruelty Free Europe and Eurogroup for Animals to induce tens of millions to help cruelty-free cosmetics within the EU and the U.Okay. and the present ban on animal testing within the area.

Dove and The Physique Store will probably be mounting murals throughout main cities in Europe, together with Paris, Berlin and Madrid, to encourage folks to signal a European Residents Initiative, a mechanism for EU Residents to form coverage by calling on the European Fee to suggest new legal guidelines.

The road murals have been designed by Nina Valkhoff, an activist from Rotterdam, and are supposed to increase consciousness and to create “emotional connectivity” with the trigger, in line with Dove.

Because the U.Okay. is not a part of the EU, the campaigners are asking residents to signal Cruelty Free Worldwide’s petition to section out animal experiments, and to make use of their social channels to recruit their associates and followers to do the identical.

The campaigners are calling on each the EU and U.Okay. governments to guard the ban of animal testing in cosmetics.

Dove, The Body Shop Say'No'

Dove and The Physique Store are spearheading a marketing campaign in opposition to animal testing in Europe and the U.Okay.
Picture Courtesy of Kristy Sparow

The problem has been effervescent for some time: In August 2020, the European Chemicals Agency, or ECHA, introduced that some substances have to be examined on animals even when they’re destined solely to be used in cosmetics.

The ECHA argues an evaluation is required if there’s threat for staff in factories the place the merchandise are made.

Final August, two chemical compounds have been destined for animal testing: the UV filter homosalate, and 2-ethylhexyl salicylate. The company has requested animal testing for lots of of different substances.

The ECHA believes that the place some data is lacking, information from animal testing ought to be used to fill the gaps. Campaigners concern this may imply new animal assessments on substances which have been used safely in cosmetics for years.

The ECHA’s newest requests run counter to present EU Cosmetics Regulation bans on animal testing, whereby substances can’t be utilized in beauty merchandise if they’ve been examined on animals anyplace on the earth.

These bans have been put into pressure in March 2013, with corporations usually deciding to check their cosmetics on laboratory-grown reconstructed pores and skin as an alternative. On the similar time, the European Parliament has been calling for a worldwide ban on all animal testing for cosmetics by 2023.

Dove, The Body Shop Say'No'

A mural from a marketing campaign spearheaded by Dove and The Physique Store in opposition to animal testing within the U.Okay. and Europe.
Picture Courtesy of Sebastian Reuter

“Our ambition is to make sure solely non-animal strategies are used to evaluate the protection of cosmetics and their substances for customers, staff and the surroundings,” stated Dove international communications and sustainability senior director, Firdaous El Honsali in an interview over e mail.

“By selling the transition to animal-free analysis and testing within the EU, this European Residents’ Initiative has the potential to spare tens of millions of animals every year from pointless assessments, and enhance safety of human well being and the surroundings by making certain security selections are primarily based on the newest scientific data and our trendy security toolbox.”

El Honsali argued that “it’s extraordinarily uncommon that security can’t be demonstrated utilizing non-animal strategies. Dove has enacted a coverage prohibiting any animal assessments on its merchandise anyplace on the earth.”

She identified that Unilever has greater than 40 years of expertise utilizing non-animal approaches for product security testing, and collaborates with 70 companions the world over. “It overtly shares its experience and approaches and is providing to work with a fair broader vary of stakeholders.”

El Honsali added that the murals are supposed to be “a wakeup name. What higher method to seize consideration than by expressing our trigger by artwork, utilizing these cities as our canvas? Our mission is to get folks throughout Europe to cease and stare, to really feel empowered to be part of the initiative to make actionable change to finish animal testing for the long run.”

Chris Davis, the Physique Store’s international director of sustainability, activism and company communications, stated, “We don’t consider that animal testing is important to guarantee beauty security, and we’re wanting ahead to different manufacturers becoming a member of us and taking a stand — in addition to asking EU residents to take pressing motion by signing the European Citizen’s Initiative. We received’t cease combating till we see the ban upheld,” Davis stated. | Dove, The Physique Store Say ‘No’ to Animal Testing in Europe, the U.Okay. – WWD


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