Donna Karan New York, Revolve Partner on Collaboration – WWD

Donna Karan New York, owned by G-III Attire Group, is collaborating with Revolve, the style retailer for Millennial and Gen Z customers, to introduce a limited-edition capsule assortment this fall referred to as Donna Karan x Revolve.

The 15-piece assortment of ready-to-wear contains body-skimming attire, miniskirts, a physique go well with, a jumpsuit, bandeau bra tops and fluid robes. The colour palette is monochromatic with accents of silver, and materials similar to metallic jersey and vegan leather-based.

Raissa Gerona, chief model officer of Revolve, stated, “Donna Karan New York set the gold normal for an empowered, versatile strategy to femininity and sensuality. We’re so excited to carry an unique wardrobe impressed by this power to our unbelievable neighborhood of younger ladies, who costume for a life absolutely well-lived.”

Costs vary from $125 to $395 and the providing is obtainable on-line solely at Donna Karan and Revolve’s web sites, beginning as we speak. The collaboration is for one season.

Requested whether or not the Gen Z and Millennial client is aware of Donna Karan New York, Lauren Yerkes, chief merchandising officer for Revolve, added, “She could be encountering Donna Karan New York for the primary time, however both approach this is a chance to reintroduce the identify with intention for the Revolve buyer and a brand new era of ladies.”

As for the method of going by means of the archives and developing with key seems to be, Yerkes stated, “The unique purpose of the collaboration was to the touch on nostalgia for the ’90s/early 2000s pattern that has emerged. As soon as we related with the model, it was a really straight-forward alternate of inspiration and arrival imagery, with the ultimate capsule adjusted solely for our prospects’ wants.”

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