Does Your Brand Speak ‘Brandsperanto’?

From Nike and Apple to Goal and MasterCard, right this moment’s wordless silhouette manufacturers are tapping right into a wider development of common symbolic communication.
https://www.washingtonpost.com/enterprise/does-your-brand-speak-brandsperanto/2021/10/31/4487a9bc-3a4b-11ec-bd6f-da376f47304e_story.html?utm_source=rss&utm_medium=referral&utm_campaign=wp_business | Does Your Model Communicate ‘Brandsperanto’?