Dior to Show Men’s Pre-fall Collection in London: EXCLUSIVE – WWD

LONDON CALLING: Dior plans to renew its pre-coronavirus custom of traveling men’s pre-fall collections with a present in London on Dec. 9, marking its first main occasion within the nation since Brexit got here into impact final 12 months.

“I can’t wait to do a present in my hometown,” mentioned Kim Jones, creative director of males’s put on on the French trend home.

The designer beforehand staged pre-fall runway shows in Miami and Tokyo, however final 12 months’s assortment, that includes a collaboration with artist Kenny Scharf, was unveiled on-line in tandem with a viewing get together in Beijing within the presence of native model ambassadors.

His most up-to-date assortment, a collaboration with Travis Scott, earned the 2 males WWD’s award for Males’s Put on Designers of the Yr.

In a press release, Dior underlined its lengthy ties with the U.Ok., relationship again to its inaugural present throughout the Channel, held in 1947 within the presence of the Queen Mom and Princess Margaret. The home unveiled its 2017 women’s resort collection at Blenheim Palace, birthplace of Sir Winston Churchill.

“We’re delighted to be presenting our fall males’s assortment overseas as soon as once more, and to be reconnecting with the ‘bodily’ runway, an expertise that’s extra essential than ever,” mentioned Pietro Beccari, chairman and chief government officer of Christian Dior Couture. 

“We’re proud and excited to be bringing this distinctive occasion to life in London, a very symbolic vacation spot expensive to Monsieur Dior and the Home since 1947. London is, after all, additionally town closest to Kim Jones’ coronary heart, the place he was born and the place he lives, which conjures up him with its inexhaustible creativity and which he loves deeply,” he added.

Jones, who has labored for manufacturers together with Umbro, Dunhill and Louis Vuitton, hasn’t proven a group within the British capital since 2003. The designer counts British celebrities akin to David and Victoria Beckham, Kate Moss and Naomi Campbell amongst his shut buddies.


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https://wwd.com/fashion-news/fashion-scoops/dior-men-pre-fall-collection-london-kim-jones-1234988295/ | Dior to Present Males’s Pre-fall Assortment in London: EXCLUSIVE – WWD


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