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Dior Spotlights Sneakers in Cruise Campaign at Greek Temple – WWD

GODDESS KICKS: Seventy years after Christian Dior’s high fashion assortment was photographed in entrance of the Acropolis, the model has shot its cruise marketing campaign in entrance of one other historical Greek temple — solely this time, a number of the fashions are carrying sneakers.

Maria Grazia Chiuri, inventive director of ladies’s put on at Dior, tapped Julia Hetta to {photograph} the adverts on the Temple of Zeus on the traditional Greek archaeological website of Nemea.

Fashions Selena Forrest, Maryel Uchida and Chai Maximus seem in sepia-colored photographs with blurry particulars carrying the 2022 cruise assortment unveiled at the Panathenaic Stadium in Athens in June, which paired goddess robes with the model’s futuristic new Dior Vibe sneakers and fitness center luggage.

The Dior cruise 2022 campaign.

The Dior cruise 2022 marketing campaign.
Julia Hetta/Courtesy of Dior/Hellenic Ministry of Tradition and Sports activities – ODAP – Temple of Zeus, Nemea

The marketing campaign was artwork directed by Fabien Baron, and styled by Elin Svahn. Peter Philips did the make-up, and Guido Palau the hair.  

Since taking up as inventive director of ladies’s collections at Dior in 2016, Maria Grazia Chiuri has made it a rule to work with feminine photographers. The ensuing photographs have been sampled in “Her Dior: Maria Grazia Chiuri’s New Voice,” a guide revealed by Rizzoli New York earlier this yr.

SEE ALSO: 

New Dior Book Celebrates the Female Gaze

Dior’s Spring Ads Are as Lush as Caravaggio Paintings

Dior Taps Elizaveta Porodina For Fairytale-Themed Campaign

 

 

https://wwd.com/fashion-news/fashion-scoops/dior-cruise-campaign-dior-vibe-sneakers-1234957430/ | Dior Spotlights Sneakers in Cruise Marketing campaign at Greek Temple – WWD

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