Dior Promotes Communication Executive Olivier Bialobos – WWD

Cueing up nearer coordination of its trend and sweetness actions, Olivier Bialobos has been named One Dior chief communication and picture officer, WWD has discovered.

Bialobos was beforehand chief communication and picture officer of Dior Couture, and he’ll proceed on this function, reporting to Pietro Beccari, chief government officer of Christian Dior Couture.

For Parfums Christian Dior actions, he’ll report back to Laurent Kleitman, CEO of Parfums Christian Dior.

In response to an inside announcement seen by WWD, “his mission, in shut collaboration with Claudia Marcocci, normal model director of Parfums Christian Dior, will probably be to assist keep on and amplify the communication coherence work and the elevation of the picture already broadly initiated between magnificence and couture divisions, and to make sure excellent cooperation between our two maisons.”

The growth of his scope can even assist to “additional promote the Dior model on a worldwide degree and as a part of the work already underneath strategy to strengthen the One Dior picture.”

Bialobos joined Dior in 2006 to move up the model’s world communications effort, piloting the home by way of a number of inventive adjustments and establishing Dior Héritage, the archive that allowed it to mount a number of exhibitions worldwide.

For instance, “Christian Dior: Designer of Desires” is on view on the Brooklyn Museum in New York Metropolis after stops in London, Shanghai and Chengdu, China.

A well-liked and dapper determine on the French trend scene, Bialobos began his profession in communications at Escada, happening to turn into director of the KCD company in Paris and spearheading the style and sweetness communications technique for Yves Saint Laurent alongside Tom Ford. He went on to turn into director of press and worldwide public relations at YSL, his final job earlier than becoming a member of Dior.

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