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Dior Men’s Lands at Harrods, Just in Time for Pre-Fall Show December 9 – WWD

LONDON – Dior Men’s clothing has landed at Harrods in a new, independent space on the second floor, just weeks before the brand evolved Men’s collection before autumn in London on December 9th.

The space features modern décor, white, beige and sky blue tones, and Versailles parquet floors. It carries clothes, shoes, bags and accessories, and to mark the opening, Dior and Sacai Capsule collections will also be provided.

Harrods has been working on a multi-year project to reinforce its menswear offering on the second floor of the store. Harrods men’s clothing refurbishment started in 2018 and is part of a £200 million store-wide plan to be completed by early 2023.

According to Harrods, the redevelopment of menswear was designed by David Collins Studio Ltd. and the space is organized by brand rather than by category, reflecting the way men shop today.

Among the first brands in the space were Off-White, Givenchy, Loewe and Moncler, all of which opened independent stores, while Craig Green, Dries Van Noten, Lanvin and Jil Sander featured in one space. multi-brand.

As reported, Dior is continuing its pre-coronavirus tradition Men’s pre-fall travel collection with a concert in London, marking the country’s first major event since Brexit took effect last year. It will also be the artistic director of Dior Kim Jones‘his first show in his hometown of London since 2003.

Dior has close ties to the United Kingdom, since its first show was held in 1947 in the presence of the Queen Mother and Princess Margaret. House Launching the 2017 Women’s Resort Collection at Blenheim Palace, birthplace of Sir Winston Churchill.

“We are proud and delighted to bring this unique event to life in London, a particularly iconic destination that Monsieur Dior and Dear House have loved since 1947. Of course, London is also a city. nearest street to Kim JonesPietro Beccari, president and chief executive officer of Christian Dior Couture said ‘the heart, where he was born and where he lives, inspires him with his relentless creativity and what he loves so much. .

https://wwd.com/business-news/retail/dior-mens-lands-at-harrods-just-in-time-for-pre-fall-show-on-dec-1234996302/ | Dior Men’s Lands at Harrods, Just in Time for Pre-Fall Show December 9 – WWD

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