Dior Kicks Off Collaboration With Paris Saint-Germain Soccer Team – WWD

PARIS — Name it pitch-perfect. Dior males’s creative director Kim Jones has designed appears to be like to be worn by the star-studded Paris Saint-Germain soccer staff for the subsequent two seasons.

“The choice to collaborate with PSG for the official wardrobe of the staff got here fairly naturally, as we share values that we contemplate important, similar to the search for excellence, surpassing oneself, collective efficiency and the ability of perpetual reinvention,” mentioned Pietro Beccari, president and chief govt officer of Christian Dior Couture.

“This symbolic alliance marks a brand new and completely unprecedented chapter within the historical past of Dior, which for the primary time has signed a partnership on this planet of sports activities with a membership whose worldwide renown and distinctive management make these passions shine all through the world,” he continued, including that soccer “instills a way of staff spirit, perseverance and the need to by no means surrender — all basic key values for me and my groups at Dior.”

The appears to be like Jones designed for the gamers are available in black and navy-blue hues, and vary from informal to dressed up.

A sketch of casual and formal looks created by Dior for Paris Saint-Germain players.

A sketch of informal and formal appears to be like created by Dior for Paris Saint-Germain gamers.
Courtesy of Dior

For leisurewear, there’s a Harrington jacket, knitted sweater and polo shirt, every coming with an embroidered “Paris Saint-Germain” patch and the “CD Icon” initials. Dior Explorer derbies in black leather-based with the Dior Indirect motif have insoles embossed with the player’s jersey quantity.

On the extra formal facet are a cashmere coat, jacket, shirt and pants. Sneakers-wise are Dior Timeless cap toe Derbies, additionally with embossed interiors.

Equipment embody a Saddle bag in black grained calfskin, jacquard tie with a Paris Saint-Germain brand, cashmere scarf and reversible belt.

Paris Saint-Germain is among the many high soccer groups worldwide. It has gained 27 trophies in 10 years — and 43 since its creation in 1970 — attracting celebrity gamers similar to Ronaldinho, David Beckham, Zlatan Ibrahimovic and extra not too long ago Lionel Messi, Neymar Jr. and Kylian Mbappé.

Paris Saint-Germain has constructed up greater than 140 million followers on social media and at the moment has places of work in Doha, Qatar; Shanghai; China, and Singapore.

Hugo Boss was most not too long ago the official dresser of Paris Saint-Germain soccer gamers.

For extra, see:

Natalie Portman on Miss Dior’s Latest Fragrance Launch

Kim Jones Joins 2021 LVMH Prize Jury

Converse and Kim Jones to Launch First Collab

https://wwd.com/fashion-news/fashion-features/exclusive-dior-kicks-off-collaboration-with-paris-saint-germain-soccer-team-1234908962/ | Dior Kicks Off Collaboration With Paris Saint-Germain Soccer Group – WWD


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