Dior Inks Two-Year Partnership with Football Club Paris Saint-Germain

Paris Saint-Germain gamers in Dior. Dior.

Dior creative director Kim Jones has designed the workforce’s official wardrobe for the subsequent two seasons, marking the posh model’s first tie-up with a sports activities membership. 

Jones’ designs, which Paris Saint-Germain (PSG) gamers will sport off-pitch, span each informal and formal put on. Beforehand, PSG was tied to Hugo Boss. 

The news follows final month’s announcement that PSG signed a two-year contract with former F.C. Barcelona star Lionel Messi, making the star-studded workforce 3/1 favourites to win the Champion’s League.

Study extra:

How Fashion Brands Should Play the Women’s Sports Boom

Ladies’s sports activities viewership has been rising for years and the affect of feminine athletes is rising with it — however style has but to completely capitalise on the advertising alternative. | Dior Inks Two-Yr Partnership with Soccer Membership Paris Saint-Germain


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