Paris Saint-Germain gamers in Dior. Dior.
Dior creative director Kim Jones has designed the workforce’s official wardrobe for the subsequent two seasons, marking the posh model’s first tie-up with a sports activities membership.
Jones’ designs, which Paris Saint-Germain (PSG) gamers will sport off-pitch, span each informal and formal put on. Beforehand, PSG was tied to Hugo Boss.
The news follows final month’s announcement that PSG signed a two-year contract with former F.C. Barcelona star Lionel Messi, making the star-studded workforce 3/1 favourites to win the Champion’s League.
Ladies’s sports activities viewership has been rising for years and the affect of feminine athletes is rising with it — however style has but to completely capitalise on the advertising alternative.
https://www.businessoffashion.com/news/luxurious/dior-inks-two-year-partnership-with-football-club-paris-saint-germain | Dior Inks Two-Yr Partnership with Soccer Membership Paris Saint-Germain