Dior and Sacai Unveil Capsule Collection in Series of Pop-ups – WWD

TOKYO — To launch the collaborative males’s assortment designed by Kim Jones and Chitose Abe, inventive administrators of Dior and Sacai, respectively, the 2 manufacturers are opening a collection of pop-ups world wide, starting within the latter’s residence metropolis. The pop-up in Tokyo’s Omotesando district opened Thursday, giving Japanese prospects an opportunity to buy items from the capsule assortment earlier than customers in different cities.

Like the gathering itself, the pop-up shops fuse components which might be signature to the 2 manufacturers’ identities. The juxtaposition of grey concrete, gentle toned wooden and inexperienced grasses echoes the look of Sacai’s personal shops, whereas herringbone parquet flooring remembers the traditional class of Dior’s residence at 30 Avenue Montaigne in Paris. The Tokyo pop-up includes a devoted facade with giant home windows framed with lush greenery and complemented by the twin brand designed for the capsule, which sees Sacai’s brand inserted into the “i” of Dior.

The collaboration has been touted as a “dialog” between Abe and Jones, with the items combining of the 2 manufacturers’ aesthetics. At a press preview for the Tokyo pop-up, Abe stated the design course of, whereas unconventional as a result of pandemic and the lack to journey internationally, was pure and natural.

“We despatched the samples forwards and backwards many occasions, with every of us making adjustments every time,” she stated. “We labored on the gathering for over a yr.”

Dior and Sacai Unveil Capsule Collection

Contained in the Dior Sacai pop-up in Tokyo’s Omotesando.
©Daici Ano

Jones stated he had needed to collaborate with Abe for years, and Abe stated it was he who proposed the thought to her. Jones known as Sacai one among his “favourite manufacturers on this planet.”

“To me, Sacai means cool, youthful, elegant, energetic, lovely garments,” Jones stated by way of electronic mail. “I like the way in which that Chitose mixes materials, proportions and methods, and the technical factor of her work.”

Initially a girls’s designer, Abe now creates collections for women and men. And whereas the Sacai and Dior capsule is technically a males’s providing, she stated there has already been quite a lot of curiosity from feminine customers as effectively, and lots of the items have a unisex sensibility. On the opening of the Tokyo pop-up, the designer herself wore the MA-1 bomber jacket from the gathering, which she stated was one among her favourite items from the collaboration, along with the jewellery that mixes chunky, blended chains with female pearls.

Abe has designed collections along with a slew of different manufacturers, starting from Nike to Birkenstock, however this newest collaboration is arguably her most high-profile but. Nonetheless, she stated it received’t have an effect on how she selects potential future companions.

“I make the issues I need to put on,” she stated. “I by no means collaborate with a model only for the sake of collaborating. So if there’s one thing I need to make or put on, it received’t matter if it’s from a giant or small model. I simply make what I like.”

Following the opening of the Omotesando pop-up, the gathering hit Dior boutiques in Japan on Saturday. A Beijing pop-up will open on Wednesday, with a worldwide launch scheduled for Thursday, the identical day a pop-up will open in Taichung in Taiwan.

https://wwd.com/fashion-news/ready-to-wear/dior-and-sacai-unveil-capsule-collection-in-series-of-pop-ups-1234992116/ | Dior and Sacai Unveil Capsule Assortment in Sequence of Pop-ups – WWD


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