Digital Model Architects, the Los Angeles-based administration agency acquired by United Expertise Company that represents a who’s who of social media personalities, has added Olivia Perez to its roster of shoppers.
The 27-year-old represents a brand new era of storytellers on this digital age, carving out her personal path as a journalist, influencer — working with the likes of Chanel, Prada and Nike — and host of “Good friend of a Good friend,” a weekly podcast she launched in Could 2019.
“I’m grateful for all of the experiences which have gotten me thus far, and I’m actually excited to see this new chapter,” mentioned Perez, who’s at the moment based mostly in her hometown of L.A.
She’s garnered consideration for being Gigi Hadid’s childhood bestie however has made a reputation for herself unbiased of her supermodel good friend, partnering with vogue manufacturers that embody Kith, Tory Burch, Michael Kors, Calvin Klein and being named ambassador for Out of doors Voices and Coach. A graduate of New York College, the place she studied journalism, she’s a contributing author for Forbes.com and has written for Harper’s Bazaar, Teen Vogue and Huffington Submit.
With “Good friend of a Good friend,” Perez dives into the lives, passions and profession tales of every visitor — a variety of expertise that features creators and entertainers akin to musician Maggie Rogers, activists like Janaya Future Khan, in addition to executives and founders, from Jen Rubio of Away to Annie Lawless of Lawless Magnificence. Episodes chart within the prime 100 profession podcasts within the U.S., Canada and Australia each week, in accordance with Perez.
“I really like interviewing, and storytelling is at my core, so once I seen that the podcast trade was actually beginning to decide up, I noticed it as an unimaginable alternative,” she continued. “I used to be studying statistics the opposite day, I believe in 2021 alone, folks have listened to fifteen billion hours of podcasts already.”
Impressed by the intimate conversations typically shared by pals round a dinner desk, the goal of the podcast is to “take down the wall,” she mentioned, whereas providing candidness and recommendation. “It’s to have a present that actually emulates human connection and friendship. And thru that have, they will inform their story in a means that doesn’t should really feel prefer it’s a media skilled second. It’s a really, very trustworthy dialog.”
Perez produced the present for six months earlier than being tapped by Pricey Media, a podcast community created by DBA. By the top of this yr, she’ll hit her one hundredth episode, as she continues to develop her viewers (lots of them females of their 20s and early 30s).
“There’s one thing extraordinarily intimate about listening to somebody’s story by way of their lens,” Perez added. “And audibly, the sound of a voice in your ear — fairly actually — is one thing that’s actually highly effective and a really intimate expertise as a listener.”
Wanting forward, she hopes to increase the podcast “to as many platforms as doable,” she mentioned: “I would like folks to have the ability to take heed to it in its unique kind, however I might even see this on TV, and that’s at all times been a purpose of mine, to have the ability to attain a wider viewers.”
https://wwd.com/fashion-news/fashion-scoops/digital-brand-architects-olivia-perez-1234892013/ | Digital Model Architects Indicators Olivia Perez – WWD