Diesel Launches ‘Second Hand’ Denim in Latest Resale Play – WWD

On Wednesday, Italian denim model Diesel launched its “Second Hand” mission.

A fastidiously curated edit of Diesel denim (stamped with a signature pink emblem throughout every denims backing) is on the market on-line in Europe and in three shops in Italy, together with Milan, Florence and Rome. Excluding wholesale, Diesel counts greater than 400 retail shops.

“For the model, shopping for Second Hand is one thing to be celebrated and Diesel invitations clients to affix the resale revolution, making Second Hand nearly as good as new,” the corporate mentioned in a press launch.

Becoming into the model’s sustainability technique dubbed, “For Accountable Dwelling,” (unveiled final yr with eco-consultancy Eco-Age) Diesel hopes to maintain merchandise in use for years to return. The model is restoring (domestically in “specialist denim services based mostly lower than 200 miles from Diesel’s headquarters” in Breganze, Italy) and reviving every secondhand piece by using some lesser-seen strategies.

Maybe in a bid to avoid wasting washing or diffuse any cultural perceptions on pre-owned clothes, Diesel mentioned all clothes are washed solely as soon as, sprayed with “Viraloff,” a viral cloth guard, in addition to “Odor Crunch,” which creates odor-resistance.

Each remedies are produced by Italian firm Polygiene and carry Oeko-Tex Eco Passports approval. Per the corporate, the remedy permits for decreased frequency of laundering throughout buyer use.

There are not any plans but for a wider rollout of Diesel Second Hand. | Diesel Launches ‘Second Hand’ Denim in Newest Resale Play – WWD


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