David Beckham’s Seven Global Sees a Future Without Global Brands Group – WWD

LONDON — Might David Beckham’s Seven Global be the subsequent firm to half methods with the troubled Global Brands Group?

In line with a Sky Information report, Beckham’s dad or mum firm, David Beckham Ventures Ltd., is in talks to take again majority management of Seven World, a three way partnership with the Hong Kong arm of Global Brands Group.

The acquisition of GBG’s 51 p.c stake in Seven World might value DBVL round $40 million, and business sources instructed WWD the cash could be properly spent.

A spokesperson for DBVL declined to remark. A GBG spokesperson stated the group and Seven World “get pleasure from a protracted, profitable and ongoing relationship, which we sit up for persevering with. We absolutely respect confidentiality with all our enterprise companions, and don’t touch upon market hypothesis.”

However business sources near each events say a divorce may very well be on the horizon, with DBVL eager to take full management of Seven as a part of a wider technique to consolidate all the David Beckham licenses, manufacturers and partnerships underneath one roof.

The Seven World portfolio contains Beckham’s offers with Tudor, Coty, Adidas and Biotherm. Till now, DBVL has been managing the partnerships, activations and advertising and marketing instantly, with GBG overseeing the funds.

However the Beckham portfolio is a broad one and Beckham has been eager to take cost of his companies. In 2019, Beckham arrange an independent, eponymous brand following an amicable separation from former enterprise companions, XIX Leisure.

In line with Corporations Home within the U.Ok., DBVL notched a revenue of 9 million kilos in 2019 on income of 12.7 million kilos.

Extra lately, throughout lockdown, he was busy signing offers, together with changing into global ambassador of Maserati.

Along with the brand new soccer group Inter Miami CF, and numerous model partnerships, Beckham additionally does work for UNICEF by the Seven Fund, campaigns for Malaria No Extra and has served as an envoy of the British Style Council. He additionally has media pursuits by his movie, content material and branding company known as Studio 99.

It seems the time is true for him to maneuver on from GBG, which is struggling — no less than in North America.

As reported final month, questions proceed to develop regarding GBG’s future. The North American division has issued a warning about persevering with as a going concern, and is seeking to unload its manufacturers, based on business sources.

Two of GBG’s greatest licensed manufacturers, Spyder and Frye, have transitioned again to their proprietor, Genuine Manufacturers Group, and are within the strategy of being reassigned to new licensees. Actually, earlier this month ABG assigned the Spyder license to Liberated Manufacturers, an working firm of Volcom, as reported.

Sources additionally indicated that GBG in North America might doubtlessly look to file for Chapter 11 chapter this yr, and may look to public sale off all of its property.

Global Brands Group was created in 2005 as a division of Li & Fung to handle personal label manufacturers. It was subsequently spun off and listed on the Hong Kong Inventory Trade in 2014.

Later that yr, it fashioned a enterprise with David Beckham to develop Seven World to handle the Beckham model throughout numerous classes. The Beckham enterprise is a part of the Hong Kong firm, which is wholesome, and wouldn’t be a part of any North American chapter submitting.

David Beckham’s Seven Global Sees a Future Without Global Brands Group

Huynh Nguyen

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