The fledgling Nexstar Media Group NewsNation cable network is shuffling its programming lineup to add a nightly live show due to Dan Abrams and a three-hour block of morning news anchored by Adrienne Bankert.
Both shows begin September 27. “Dan Abrams Live,” which airs at 8 p.m. ET, is described as a news analysis program that he claims will be “less partisan.” ” compared to other prime hours of cable news. Abrams was previously the main late-night host of ABC’s “Nightline.” He will continue as chief legal analyst for ABC News even with his new nightly landing on NewsNation.
Abrams emphasized that the goal is not to score partisan points but to examine complex issues, from foreign policy to domestic battles like the current state and federal conflicts over voting rights laws. .
“I wanted to have a civic conversation where I hope the audience will be more informed and have a firmer perspective on whether they are for me or against me on a variety of issues,” Abrams said. Diversity. He intends to have guests who will challenge his analysis. “We can show you that you don’t have to be crafty with people you don’t agree with,” he said.
Bankert, meanwhile, will anchor “Morning in America” from 7 a.m. to 10 a.m. ET. NewsNation signaled its plans to launch a leader in hot morning news when Nexstar recruited “Good Morning America” weekend alumnus Adrienne Bankert as its host in April. The following month, longtime “GMA” executive producer Michael Corn joined NewsNation as president of news.
WGN America’s news shift launches on September 1, 2020, with a three-hour nightly news block in prime time. The channel will have an additional 26 hours of news and talk programming from then on by the time Abrams and “Morning” launch in late September.
With Abrams moving to 8 p.m., NewsNation’s primetime news block drops to an hour at 9 p.m. ET. But at prime time, the news drops from two to one, at 9 p.m. NewsNation has a 6 p.m. ET bulletin followed by a 7 p.m. “Donlan Report” opinion program , MSNBC curator Ashleigh Banfield signed in March as host of the 10 p.m. ET interview series “Banfield.” NewsNation is as of today launching another news analysis program, “On Balance with Lawrence Vittert,” but that program is now clearly a warm-up to Abrams’ fall debut.
“Morning” will originate from NewsNation’s home facility at WGN-TV in Chicago. “Dan Abrams Live” will stream from Nexstar’s WPIX-TV New York studios. NewsNation plans to hire about 100 journalists and production staff to run “Morning” and another 25 for “Dan Abrams Live,” according to Sean Compton, president of the Nexstar network.
“We are still in build mode and we are continuing to expand,” Compton said Diversity. “Dan and Adrienne are the most recent examples. Nexstar has given us full support. We’re just getting started.”
Compton admits that NewsNation has so far been an uphill battle on measuring ratings. The channel’s total daily viewership is about 110,000 viewers and only about 28,000-30,000 during prime time. It’s micro from an ad sales perspective. But Nexstar doesn’t see a more compelling programming strategy for a well-distributed cable network in 75 million homes.
First, Nexstar’s options for high-capacity programming acquisitions from top Hollywood producers are shrinking as the biggest studios focus on nurturing new subscription streaming platforms. , does not license the program to external buyers. Sports programming was too expensive to pursue and lifestyle programming was oversaturated on cable.
Nexstar already owns nearly 200 television stations that collectively use about 5,500 local journalists to produce news. The vision behind NewsNation is to tap those resources for national broadcasts based on a wide variety of material produced under the Nexstar umbrella on any given day. Compton was quick to note that Fox News Channel and MSNBC had taken time to build after bowing in 1996; CNN was known as “Chicken Noodle News” for many years after its launch in 1980.
“We’re exploring what works and what doesn’t and continue to improve what we do,” Compton said. “We always intend to hire network talent like Dan, Adrienne and Michael.”
NewsNation’s focus on breaking news broadcasts extending into the morning hours reflects a broader shift in viewership trends. For more than a decade, the fiercest competition in television news has come in the 7 a.m. to 9 a.m. time slot. Today, local and national playground am extended from 4 am to 11 am
Bankert will be playing the lead role, but she will have a “large supporting cast,” Compton said.
Nexstar and NewsNation have also faced questions in the industry about whether their newscasts adhere to an openly conservative stance, at a time when several other emerging news outlets are doing the same. so (Newsmax, One America Network). Compton and Nexstar CEO Perry Sook has repeatedly asserted that targets for programs not identified as opinion programming (such as the 7 p.m. “Donlan Report”) are median reporting. Average from a central point of view is consistent with a company based in Irving, Texas, and a news operation based in Chicago.
The nickname “Morning in America” for Bankert’s show recalls the popular television political ad that was effective for President Ronald Reagan’s 1984 re-election campaign. NewsNation leaders said the program would not be a poll.
“This show will be a conversation, putting the story in context and behind the headlines. And we will have fun. Even if people wake up in the so-called ‘wrong bed’, I want them to turn on the TV and not only get more information, but feel better, even happier watching us,” said Bankert. “I believe we are called to a higher standard at NewsNation – to bring out diverse perspectives across America and bring dignity to every voice,” said a statement.
Abrams also vowed to avoid both sides in presenting different points of view on his show. “You can support law enforcement and fight racism,” he said. “You can support Israel and support the Iran nuclear deal.”
Abrams will likely focus on political and legal issues and “the most talked about stories of the day,” he said. “This is not a headline show. I won’t read the news. This is an analytics program and when I have a guest it will be a single guest. I don’t believe there’s any value in two people shouting at each other anymore. “
Abrams also hosts a daily hour for Sirius XM, “The Dan Abrams Show,” part of the satellite radio giant’s POTUS Politics vertical. And he’s a digital entrepreneur with investments including news and political website Mediaite.
Before joining ABC News in 2011, Abrams spent 15 years as a reporter and presenter for NBC News and MSNBC.
(Image: Dan Abrams and Adrienne Bankert)
https://variety.com/2021/tv/news/dan-abrams-adrienne-bankert-newsnation-morning-in-america-1235022619/ | Dan Abrams to host a nightly live show for NewsNation