D-to-c, Clean Skincare Brand Facetheory raises £10 million – WWD

PARIS – Facetheory, the clean, direct-to-consumer skincare brand, has raised £10 million in a Series A funding round from Active Partners.

NS investment will be used to drive growth in key international markets, including Europe and the United States, recruit talent and continue to invest in research and development.

Investors are increasingly eyeing clean skin care brands as consumer demand for them grows, as well as beauty brands with strong d-to-c models, which have shown see strength during the coronavirus pandemic.

Jamie Shuker founded Facetheory in 2014 in South Yorkshire, UK, with the aim of bringing consumers the best clean skin care products at affordable prices. The brand includes moisturizers, cleansers, serums, toners, facial oils, sunscreens, and makeup. The formula of each product is vegan and toxin-free.

The product includes 200 ml. Loutrosoak Blooming Bath Oil for 9.99 pounds, 50 ml. Relaxing night cream for £11.99, 125 ml. Claribar Oil Control Face and Body Bar for 14.99 pounds and 30 ml. Regenacalm Serum for £22.99.

Over the past year, the digital native brand has had more than 350,000 active consumers, of which more than 40% are outside of the UK’s Facetheory, Facetheory’s annual revenue has grown from £2 million to £15 million table for the past three years.

Most of the brand’s 60 employees are based in South Yorkshire.

Active partners’ investment The team is led by Jason Mahendran and Janice Cargo, who will join Facetheory’s board of directors.

From Facetheory

Products from Facetheory.
Courtesy of Facetheory

“Consumers today don’t just want great skin care products. They want great skin care products that are clean, natural and inexpensive. Jamie has recognized this, and the team has engineered a range of innovative, natural, ingredient-led products that are most specifically meant for consumers to truly love,” Cargo said in a statement. “The brand’s impressive track record and high repeat purchase rate speak for itself and this is truly one of the most exciting and fastest growing direct-to-consumer skin care brands in the UK. Great Britain.”

“I founded Facetheory on the belief that consumers deserve better skin: better ingredients, better results, and better prices. So far it has been an incredible journey and I am so proud of the amazing community we have built so far from our home in South Yorkshire,” said Shuker. “I couldn’t be more delighted to have Partners actively participating in this next phase of growth, and their deep expertise and experience in building exceptional, ethical consumer brands will be invaluable as we look forward to further building our stellar team and bringing Facetheory’s products to a global audience. ”

Partners actively support brands in all stages of their growth and expansion. Among those it has partnered with include the Soho House membership club; Leon, natural fast food restaurants and Secret Cinemas, for immersive entertainment.

For more, see:

Multi-generational skincare brand Evereden raises $32 million

TheDrop Raises $4.6 Million in Series A Funding

Beautigloo raised 2.7 million euros

https://wwd.com/beauty-industry-news/beauty-features/facetheory-d-to-c-clean-skin-care-brand-raises-10-million-pounds-1235010613/ D-to-c, Clean Skincare Brand Facetheory raises £10 million – WWD


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