D.L. Eyewear — “Schitt’s Creek” actor and author Dan Levy’s line of optical glasses and shades — has tapped Elena Doukas as co-creative director and president, WWD has discovered completely.
“Elena has been a pressure within the eyewear area for over a decade,” Levy, the model’s founder, instructed WWD in a press release. “I’ve lengthy admired her eye, her instincts and her skill to pave a singular inventive path by way of a extremely aggressive business. D.L. Eyewear is fortunate to have her and we sit up for the thrilling new heights we’ll attain together with her by our facet.”
Doukas was previously the design director at Garrett Leight California Optical for 11 years (which just lately bought a majority stake, with a $20 million funding, as reported by WWD).
For her half, Doukas stated: “It goes with out saying that Dan is a tremendous storyteller, and he has such a singular imaginative and prescient for D.L. Eyewear. I’ve been so impressed with the truth that he’s maintained that, together with the model’s ethos, ever since he began the corporate nearly 10 years in the past. The system of the style business at present makes it simple for a model to be taken over by a plug and play mentality, and I’ve been so impressed by Dan‘s consistency in wanting thoughtfulness and care to be on the core of each inventive choice. I can’t wait to enhance that with my very own product information, and I couldn’t be extra excited to hitch the group.”
Launched direct-to-consumer in 2013, D.L. Eyewear is bought completely at Thisisdl.com.
https://wwd.com/fashion-news/fashion-scoops/d-l-eyewear-schitts-creek-dan-levy-hire-1234940595/ | D.L. Eyewear, Launched by ‘Schitt’s Creek’ Star Dan Levy, Has New Rent – WWD