Crystal, Candle Brand Van Dang Fragrances Launches in U.S. – WWD

Residence fragrance — a class that boomed through the pandemic — has gained one other entrant.

Van Dang Fragrances, a line of oils, diffusers, room sprays and candles, launches at Bergdorf Goodman this month. Costs vary from $42 for particular person oils to $475 for a meditation present set.

The model is the brainchild of Kim-Van Dang, who has labored in varied sectors of the beauty {industry} all through her profession, and her enterprise accomplice and husband, Anthony Roberts.

Dang, who held varied beauty modifying roles earlier than beginning her personal branding company and finally a boutique, can now add model founder to her résumé. “I’ve accomplished the circle — I’ve carried out the whole lot one can do in magnificence,” she stated.

It was Dang’s 360-degree view of the {industry} that led her to create a model, though she stated it’s extra about ardour than filling white house.

“We love artisanal fragrance,” Dang stated. “It’s been a few years of us feeding our ardour by carrying all these completely different hats. It was solely pure that we lastly launched our personal model as a result of, even from a design facet, we felt we had one thing to say, and we wish to specific ourselves by way of design and olfaction. That was actually the driving force, not what the white house was.’”

The model’s assortment ranges throughout codecs in six signature scents, which can be found in room sprays, candles, diffusers and important oils. Dang additionally created units of oils with completely different crystals, which she calls meditation units, every with its personal purported emotional and religious advantages.

Amongst Dang’s priorities was provide chain transparency. “We’re working with a particular group from IFF,” she stated. “It’s a group that works to create a direct, clear provide chain with farmers, in order that there’s no center males. We are able to assure our merchandise use no pesticides, the whole lot is honest commerce and sustainably sourced. That’s necessary to Anthony [Roberts] and me — as a result of it’s concerning the individuals.”

The challenge started three years in the past, and Dang expects the model’s calming message to resonate extra strongly than ever in a post-pandemic world.

“We began this challenge three years in the past and nobody on the planet may foresee that we had been going right into a pandemic. Someway, what the world’s been by and what we had been striving to create dovetails,” she stated.

Dang used her store in Sag Harbor, New York, Havens by KVD, as a venue for testing client attitudes on the road.

“I had put a pattern set out simply to see how individuals reacted to it. All these little youngsters would discuss to me concerning the crystals — they knew a lot and had been so excited. It was one thing I didn’t plan for,” she stated.

To that finish, Dang isn’t taking intention at any particular cohorts of consumers. “I get this query on a regular basis, whether or not one thing is for males or ladies. To start with, we don’t consider in assigning gender to an inanimate object. I believe perfume is for everybody, and for those who adore it, it’s for you.”

She didn’t touch upon gross sales, though {industry} sources count on the model to achieve $1.2 million in retail gross sales in its first yr in the marketplace because it seems to broaden internationally.

Dang is a former WWD staffer.

For extra from, see:

Meet House of Bō, Niche Perfumery’s New Minimalist Player

Dolly Parton, Cher Fragrance Developer Closes Funding Round

LilaNur Brings Indian Ingredients, French Savoir-Faire to Bergdorf Goodman | Crystal, Candle Model Van Dang Fragrances Launches in U.S. – WWD


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