Cry Macho performed 51% behind The Little Things on HBO Max

Clint Eastwood’s Cry Macho had a muted opening weekend of $4.4 million for a third-place end and it appears to be like like its HBO Max efficiency wasn’t all that nice, in keeping with Samba TV.

Per Samba TV, Cry Macho pulled in solely 693,000 households within the States over the weekend. For comparability’s sake, the Denzel Washington thriller The Little Issues opened on the finish of January when New York Metropolis and Los Angeles field workplace markets have been nonetheless shuttered because of the pandemic. That movie debuted barely higher than Cry Macho with $4.7 million and was 51% forward of Cry Macho’s HBO Max efficiency because it drew in 1.4 million U.S. households. Cry Macho really matched the 693,000 variety of the studio’s In The Heights adaptation, which additionally underperformed on the field workplace with a decrease than anticipated begin of $11.5 million.

Samba TV, which is a third-party service that solely measures U.S. Sensible TV terrestrial viewership in 3 million households, exhibits that Cry Macho’s viewership peaked on Saturday and the viewers skewed older (65+) and Hispanic (+35%). Warner Bros’ experimentation with day-and-date theatrical-streaming has continued to indicate a pattern that when a film performs effectively in theaters (Mortal Kombat, Godzilla vs. Kong), the HBO Max efficiency additionally shines. When the movie doesn’t click on in theaters, the HBO Max outcomes additionally undergo. Cry Macho is a latest instance in addition to the discharge of James Wan’s Malignant, which got here in 53% behind the Conjuring 3 with 753,000 households watching the movie. Malignant debuted to only $5.57 million throughout its opening weekend in comparison with the $24.1 million of the third Conjuring installment whereas the latter additionally pulled in 3 million U.S. households on HBO Max in 17 days.

It additionally looks like nothing about Cry Macho made the goal demo watch the movie in theaters or at dwelling. The movie is 52% rotten on Rotten Tomatoes whereas the film solely acquired a “B” CinemaScore from opening evening audiences. As “Deadline” places it, “nothing to hurry out to, and nothing to alter the channel to.”

What are YOUR ideas on Cry Macho’s HBO Max efficiency? | Cry Macho carried out 51% behind The Little Issues on HBO Max

Huynh Nguyen

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