Craft beer icon Bell’s Brewery bought by global conglomerate

Bell’s Brewery, probably the most iconic craft brewers within the U.S., is being acquired by a unit of worldwide beverage conglomerate Kirin Group, including to the lengthy checklist of beer-industry consolidation in recent times.

Founder Larry Bell, who began the brewery in Kalamazoo, Mich., in 1985, is retiring and stated Wednesday he’s promoting the corporate to Australia-based Lion Little World Drinks , which is owned by Japan’s Kirin
The transfer will put Bell’s below the identical company umbrella as Colorado-based New Belgium Brewery, which offered to Lion in 2019.

“This choice in the end got here down to 2 figuring out components,” Bell stated in a statement. “First, the oldsters at New Belgium share our ironclad dedication to the craft of brewing and the community-first means we’ve constructed our enterprise. Second, this was the precise time. I’ve been doing this for greater than 36 years and not too long ago battled some critical well being points. I would like everybody who loves this firm like I do to know now we have discovered a accomplice that really values our unbelievable beer, our tradition, and the significance of our roots right here in Michigan.”

The worth of the deal was not disclosed, and no main modifications or layoffs are anticipated in the interim. “Beer drinkers ought to count on no modifications to Bell’s present beers,” the corporate added.

Bell’s Govt Vice President Carrie Yunker will proceed to guide day-to-day operations, and can report back to New Belgium Chief Govt Steve Fechheimer.

“In Bell’s, we see a likeminded group of individuals devoted to creating the world’s finest beer — doing enterprise in a means that improves the wellbeing of the individuals who energy our success,” Fechheimer stated in a press release. “We couldn’t be happier to welcome all the Bell’s workforce.”

Bell’s is finest identified for its Two Hearted IPA, which in 2020 was named best beer in America for the fourth straight 12 months by the American Homebrewers Affiliation journal Zymurgy. That very same survey ranked Bell’s Hopslam the No. 5 beer, and Bell’s as the very best brewery in America.

After having fun with growth years and fast growth within the late 2000s, the craft beer {industry} has sharply pulled again over the previous decade, affected by oversaturated markets, slower gross sales and competitors from arduous seltzers. Lion bought New Belgium, maker of Fats Tire, practically two years in the past for an undisclosed value, and Japan’s Sapporo Holdings Ltd.

bought San Francisco’s Anchor Brewing, which billed itself because the oldest craft brewer within the U.S., in 2017 for about $85 million. In 2019, Boston Beer Co.

bought Delaware’s Dogfish Head Brewery for about $300 million, and Anheuser-Busch InBev SA

bought Kona Brewing Co. and Redhook Brewery in a deal valued at greater than $200 million. | Craft beer icon Bell’s Brewery purchased by international conglomerate


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