COVID-19 is no match for the fight against MSMEs

Luzviminda Sunit of Cebu turned a modest capital right into a dried fish enterprise that managed to prosper regardless of the pandemic.

Dedication, perseverance and religion, in divine windfall and in their very own skills to beat obstacles, enabled 10 small entrepreneurs to protect and develop their companies even throughout a protracted international well being disaster.

In digital ceremonies, the winners of the 18 Citi Microenterprise Awards (CMA) had been honored for the endurance, braveness and fortitude that allowed their firms to outlive, even flourish, regardless of the COVID-19 pandemic that devastated even to firms with tens of millions of pesos in property.

CMA nationwide winner Luzviminda Sunit from Medellín, Cebu, a vendor of dried fish, mentioned that “giving up was by no means an choice” for her. Sunit, which depends on the First Agro-Industrial Rural Financial institution for its monetary wants, not solely helped individuals who misplaced their jobs as a result of pandemic, but in addition helped these begin their very own companies.

Like most entrepreneurs, he needed to make concessions to restrictions attributable to the pandemic. Whereas sustaining bodily shops, he began a supply service.

Different winners had been:

Renalyn Brondial of Bataan, proprietor of Willy’s Cashew Nuts and Butter and consumer of CARD SME Financial institution, Luzon regional awardee; Medelina Cansancio from Hinigaran, Negros Occidental, producer of dried and smoked fish, exporter and consumer of Negros Ladies for Tomorrow Basis, Inc., Visayas regional awardee; Luz Bangos of Iligan Metropolis, proprietor of CCLM {Hardware} and consumer of Serviamus Basis, Inc., Mindanao regional awardee; Rosalyn Espenorio de Cotabato, who is devoted to meals processing, restaurant and bakery, fish and vegetable gross sales and consumer of CARD Inc., Mindanao regional contractor; and Joymar Olarte from Pangasinan, who runs J&J Tasty Fried Hen and consumer of Tulay sa Pag-unlad, Younger Microentrepreneur of the 12 months.


4 small entrepreneurs had been particularly honored for a way their companies addressed the wants created by the one-year pandemic and the way they protected their employees’ jobs and created new ones. The COVID-19 Response Champions are:

Florence Ao-wat from the town of Kalinga, KINWA Etnika Handicrafts and consumer of Alalay sa Kaunlaran Microfinance Social Growth, Inc .; Josephine de Lara, Lucille’s Truffles and Pastries and consumer of RAFI Microfinance, Inc .; Ivy Millare of Mindanao, Beb’s-AJ Haus of Pies and Kabalikat consumer for sa Maunlad na Buhay, Inc .; and Dominador Vergara, Jr., who operates the Neighborhood Maternal and Youngster Care Clinic and a consumer of UPLiFT Philippines Microfinance, Inc.

The CMA ceremonies additionally honored Marixi Rufino Prieto, former president of the Philippine Each day Inquirer, for her “constant and vital contribution” to the awards program. One of many authentic members of the CMA Nationwide Choice Committee, she nominated her daughter Alexandra Prieto-Romualdez, government director of the Inquirer Group, as her substitute.

Prieto mentioned it was a terrific pleasure to have been on the choice committee, which made her respect what P5,000 (the everyday beginning capital for CMA winners and nominees) may obtain.

In his opening speech, the Governor of Bangko Sentral ng Pilipinas (BSP). Benjamin Diokno mentioned the awards ceremonies acknowledged “our microentrepreneurs who, regardless of all obstacles, have proven nice ingenuity, braveness and endurance to thrive amid the COVID-19 pandemic. They carry a message of hope and perseverance in these tough occasions. “

The governor added: “Whereas the pandemic has introduced difficulties, it launched a brand new dimension to the awards program. We’re glad to study that by way of this program, previous winners had been capable of obtain much-needed restoration help. We additionally acknowledge the devoted service to shoppers and the selfless work of our microfinance establishments to advertise inclusive improvement amid the pandemic. We owe him a big a part of the achievements of our protection. “

The annual Citi Microentrepreneurship Awards are a three way partnership of the Citi Basis, BSP, and the Microfinance Council of the Philippines. Diokno reiterated the federal government’s dedication to supporting micro, small and medium-sized enterprises (MSMEs) by describing among the newest official actions and applications that would enhance their viability and additional progress.


In his opening remarks, Citi Philippines CEO Aftab Ahmed mentioned that “the CMA has achieved and exceeded the targets set 18 years in the past. This system has helped incorporate the microentrepreneur, improve consciousness and acceptance of microfinance, and educated folks to allow them to make sound and knowledgeable monetary choices. “

The 18th awards present, he mentioned, “acknowledges the resilience, dedication and efforts of profitable microentrepreneurs. They’re function fashions and may function an inspiration to others. They’re excellent entrepreneurs who, with the help of microfinance establishments, have grown their micro-businesses, improved their way of life, and have additionally helped their communities. “

He famous that, regardless of the COVID-19 disaster, “these financial pioneers have prevailed within the face of adversity. They’ve supported, innovated and led rehabilitation initiatives associated to the pandemic of their native communities. “

Ahmed mentioned: “Rising a enterprise in regular occasions is an achievement. Sustaining or rising the enterprise throughout a disaster is nothing wanting extraordinary. “He praised the winners for” their ardour, their zeal and the dedication they’ve proven within the profitable progress of their respective companies. “


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