Country Singer Chase Rice Creates Line for Lids – WWD

Chase Rice is increasing his headwear repertoire.

The nation music artist, actuality TV star and former school linebacker has teamed with Lids on two unique hat designs so as to add to his Head Down Eyes Up attire model. The hats will drop on Thursday at choose Lids shops and on-line.

The thought for Head Down Eyes Up got here after Rice sustained a critical harm throughout his junior yr on the College of North Carolina. “I used to be injured in the course of the very first recreation of the season (a season throughout which I used to be anticipated to be one of many high gamers on our group) and I used to be left with an ankle that wanted rehab and a coronary heart and thoughts that have been crushed,” Rice recalled. Whereas rehabbing the harm, he checked out himself within the mirror and seen his head was down and his eyes have been up.

He managed to rehab the harm however discovered a yr later that his father had died.

“Getting back from that harm I knew I may heal, I knew I may repair my leg, I knew I may rehab. However one thing like dropping your dad will not be one thing you possibly can simply rehab from. It takes time,” he mentioned. His private motto grew to become Head Down Eyes Up as a solution to “succeed, not by wanting on the finish end result, however by preventing each step of the best way, focusing solely on every second in entrance of me.”

Rice, who was the runner-up on “Survivor: Nicaragua,” created two hats for Lids with the HDEU lettering, one with a camo print and the opposite of a bison. Whereas caught at dwelling in the course of the pandemic, the “Consuming Beer, Speaking God, Amen” singer began elevating bison on his farm.

Chase Rice for Lids

Chase Rice’s hat for Lids. 

As a part of the take care of Lids, the retailer will make a donation to Rice’s Head Down Eyes Up Basis, which provides assist to youngsters dealing with tough circumstances each immediately and by partnering with established nonprofit organizations.

The hats will retail for $27.99 and $29.99 and might be out there at retail places in communities with private significance to Rice: his present dwelling of Tennessee; his dwelling state of North Carolina, and his birthplace, Daytona Seaside, Fla.

“We couldn’t be extra excited to companion with Chase Rice, who embodies the values of perseverance and power in opposition to all odds together with his Head Down Eyes Up group,” mentioned Tom Ripley, chief government officer of Lids.

“I’ve been a fan of Lids for so long as I can keep in mind — ever since I used to be sufficiently old to go run across the mall with my pals, that was one of many shops we had to take a look at each time,” Rice mentioned. “So after I was first beginning out in music and I seen my followers beginning to write ‘HDEU’ on their hats identical to I did, Lids was the primary place I considered to go make some fast customized hats we may share with them. Now, to have an official product with Lids a decade later is a very cool full circle second meaning quite a bit to me.” | Nation Singer Chase Rice Creates Line for Lids – WWD


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