Comcast’s Sky launches Sky Glass streaming TV

Dana Sturdy, Sky Group CEO on the launch of Sky Glass, the brand new streaming TV with Sky inside.

Joe Maher | Getty Photos Leisure | Getty Photos

LONDON — Comcast’s European pay-TV providing Sky has launched a sensible tv referred to as Sky Glass.

The product will enable prospects to stream Sky TV and different content material over the web with out the necessity for the Sky Q set-top field or a satellite tv for pc dish, Sky mentioned.

It is the most important {hardware} announcement that Sky, which competes with Netflix and Amazon on content material, has made because it was acquired by Philadelphia-based Comcast in 2018 for $39 billion.

The TV, introduced at an occasion in London Thursday, will probably be out there within the U.Ok. from Oct. 18 earlier than launching in different European markets subsequent 12 months.

“Sky Glass is the streaming TV with Sky inside, offering the overall integration of {hardware}, software program and content material,” mentioned Dana Sturdy, group chief government of Sky, in an announcement.

The TV, which comes after the launch of Apple TV and the Amazon Fireplace dongle, is available in 5 colours and three sizes: small 43″, medium 55″ and enormous 65″.

The smallest choice will probably be priced from £13 ($17.7) monthly within the U.Ok., whereas the medium choice will probably be an extra £4 a month and the biggest will probably be an additional £8. They may also be purchased outright for £649, £849 and £1,049 respectively.

One caveat is that prospects should additionally pay an extra £26 a month a minimum of for entry to Sky’s content material via the tv.


Different providers reminiscent of Netflix, Disney+, BBC iPlayer, Peloton and Spotify may also be accessed via the TV, Sky mentioned.

Sky Glass, which could be turned on by saying “Hiya Sky,” has a 4K Extremely HD display screen that reveals over 1 billion colours, Sky mentioned.

Comcast CEO Brian Roberts mentioned in an interview with Sky Information that it is an “offensive” transfer, versus a defensive one.

Sky Glass is “all of the expertise that Comcast and Sky have been engaged on for over a decade,” Roberts mentioned.

He added: “All of the wires are gone. All of the packing containers are gone. You possibly can discuss to it. It tells you what you need to see. It reveals it to you instantly. You possibly can change from music to train to tv to information.”

Sky Glass digital camera

A brand new 4K good digital camera will probably be launched for Sky Glass in 2022 that helps chat, gaming and exercises, Sky mentioned.

Paolo Pescatore, a expertise, media and telecoms analyst at PP Foresight, instructed CNBC that the “finish of the TV set-top-box is lastly right here.”

He mentioned the prospect of getting the premium Sky expertise and not using a satellite tv for pc dish will make the service “far stickier” for households.

It additionally opens new income alternatives with greater margins for Sky, Pescatore mentioned, including that there is a chance for Sky to introduce “twin and triple play bundles” that embrace quick fiber and gigabit connectivity.

“It is arduous for rivals to compete head on given Sky’s dominance in TV and place as an aggregator of key streaming providers,” Pescatore mentioned.

Some customers have been delay shopping for TVs with an excessive amount of software program constructed into them lately because the {hardware} can battle to maintain up with software program updates that demand extra processing energy.

Sky mentioned Sky Glass has been constructed in order that it may be syndicated and deployed by different telco and subscription TV operators.

The Foxtel Group, an Australian subscription TV agency, would be the first syndication accomplice, it added.

Disclosure: Comcast owns CNBC’s dad or mum NBCUniversal and Sky. | Comcast’s Sky launches Sky Glass streaming TV


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