Coke Zero is getting a ‘refresh,’ and fans are bracing themselves


Despite the fact that the adjustments sound minor, any tinkering with a beloved beverage can immediate critical nervousness from devoted customers, with many recalling the mid-’80s debacle that was New Coke. (A condensed historical past of the cautionary story now taught in enterprise faculties: Amid its battle with rival Pepsi, Coca-Cola modified its components and title to New Coke, which clients decidedly didn’t like, in the end forcing the corporate to reintroduce its unique soda as Coca-Cola Traditional.)



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